The Best Movie Trailers of the Week: It's Our Spooky Halloween Edition

The Best Movie Trailers of the Week: It's Our Spooky Halloween Edition

Oct 31, 2014

Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.


The Strangers

Happy Halloween! In honor of the holiday, this edition of Best Movie Trailers of the Week is horror only. Here are some of my favorite trailers of recent years:

 

The Strangers

Gillian Welch’s “My First Lover” was forever changed after this trailer dropped. The piece gives you a moment to get acquainted with Kristen and James before dropping one heck of a bomb: there’s someone outside. Or is there? How many times have you heard something go bump in the night and brushed it off? This trailer plays with the familiarity of that concept before unleashing a downright epic reveal – Kristen’s just standing there, seemingly unfazed and then there he is. And the thing is... the man in the mask doesn’t just come in and out of frame jump-scare style; he stands there watching her and the shot is monumentally more startling because of it. This trailer alone packs the power to make you think twice the next time you hear something strange in the night.

 

Evil Dead

I’ll never forget the first time they screened this trailer at New York Comic-Con 2012. I was ready for blood and guts to the max, but the detail and aesthetic of Fede Alvarez’s work is unprecedented. This piece was everything an Evil Dead fan could want and then some – a group of friends unknowingly walking into a death trap, loads of self mutilation, stunningly gory imagery and it’s all wrapped up in this slick little package powered by a pounding rock beat.

WARNING: This trailer is very NSFW.

 

Insidious

You remember that whole “Insidious Is” campaign? It’s not a particularly remarkable idea, but there is something oddly catchy about it. I can still remember walking around New York City checking out the posters with the white title text (but the “I” and “S” in red) and getting a kick out of it -- and it all began with this trailer. The title catches your attention and then as soon as that metronome kicks in, you’re hooked. This trailer also has the benefit of working with some of the best genre sound design and music out there. And of course there’s no forgetting the Lipstick-Face Demon. That design is so fun, fresh and bold that he’ll be engrained in your mind even though he only gets a few seconds of screen time. And then, to top it all off, the trailer wraps up with a now iconic quote: “It’s not the house that’s haunted; it’s your son.”

 

The Purge

You want to freak me out? Put the Emergency Alert System in your trailer. It’s no wonder The Purge snagged nearly $35 million opening weekend -- this trailer is brilliant. You begin with a genuine peaceful PSA of sorts and then all of that serenity is blown to bits when the Emergency Alert System kicks in. Not only is the noise incredibly unsettling, but the imagery it’s paired with is downright vicious. Then the film’s core narrative is expertly woven in, leaving you eager to see if the Sandins can make it through the night alive. The actual feature may not have been as exhilarating and creative as this piece suggests, but the trailer itself is something I’ll never forget.

 

The Crazies

This isn’t just one of my favorite horror movie trailers -- this is one of my favorites of all time. It wastes no time in delivering the creepy stuff, but the setting of that first scare is so familiar, you acclimate in a flash and then it hits especially hard when there’s bloodshed in such a fun, friendly environment. Neighbors, friends and family succumb to the condition, the phone lines go dead and the infected get vicious until the piece culminates with one of the best music selections in trailer history: Gary Jules’ rendition of “Mad World.” The words are wildly fitting and the tone of the song paired with the content of the visuals makes for one disturbingly beautiful watch.   


What are your favorite horror-movie trailers from recent years?

 

 

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