The Best - and Worst - Movie Trailers of the Week

The Best - and Worst - Movie Trailers of the Week

Feb 22, 2013

It’s been a slow week for big-budget wide releases, but even if the studios unveiled more trailers for their potential upcoming hits, the trio that went on to claim the top three spots still likely would have put them to shame.

The Best Stuff

1. Spring Breakers: Just about every piece of promotional material for Spring Breakers is a sick and twisted thrill, but the latest red-band trailer is the first to hint at the finer details of this warped party bender. Turns out, one of the four girls actually has a degree of integrity and that could be just enough to let us watch their intoxicated lunacy without feeling entirely guilty for enjoying it. Warning: this trailer is NSFW.

2. The Silence: If The Silence’s cinematography is able to pull you in and unveil such a significant amount about the film’s story and tone without a single line of dialogue, the full feature is bound to be exponentially more powerful. Rather than just throw critic quotes in your face, this trailer makes them even more valuable by earning them first.

3. Gimme the Loot: The idea of someone tagging that silly Mets home run apple is a big winner, so the scenario’s clear presentation at the start of the new Gimme the Loot trailer is all that’s necessary to get a viewer invested in Malcolm and Sofia’s effort. Even more impressive, the piece goes on to build upon that core concept in a way that develops both characters to such an extent that after only two minutes, they already feel like real people.

The Worst Stuff

1. The Call: No, that awkward fade at the seven-second mark isn’t an Internet glitch; it’s just a painfully unnatural editing choice, and so is the large majority of The Call’s latest trailer. It’s loaded with flashy cuts and they all feel just the slightest bit off beat, decimating the piece’s pacing and chance of building much suspense. And is that a shot of Halle Berry’s character with Abigail Breslin in there? Let’s just pretend we never saw that.

2. Vamp U: We already suffered through Vampires Suck and Transylmania --  is Vamp U just a sick joke? Not only is the new trailer for this unnecessary, unwanted horror comedy completely devoid of humor, but its attempts at earning a laugh are so disastrous, they’re grating. This isn’t a movie promo; it’s a warning – stay away, far away.

3. If I Were You: This one actually starts off promising. Turns out, Marcia Gay Harden makes for an amusing drunk. Trouble is, the rest of the trailer falls pretty flat. Portions of the piece benefit from quick-cut editing, but the format also cheapens the presentation, making If I Were You feel more like a haphazard sketch rather than a well-rounded story with layers.

What are your favorite and least favorite movie trailers this week?

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