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The Target Shoots First


The commodification of rock culture lies at the heart of Christopher Wilcha's video diary about his tenure working at mail-order music store Columbia House. Set in the early '90s, when the grunge boom was just taking off, the film opens with Wilcha's final concert with his band -- followed by his reluctant job hunt. He lands a position at Columbia as an assistant manager, believing that the job would entail little more than being a gofer. Viewed by his superiors as a link to the burgeoning underground...more