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Taking Care


Produced in Canada, Taking Care consists of a series of short informational spots. The emphasis in on the care and treatment of pets, specifically those who have been abandoned. While the notion of tending to animal's emotional wellbeing might be the cause of derision in some circles, the series emphasizes that there's nothing really amusing about a spiritually wounded pet. Of the human participants in Taking Care, one has recently emerged as a star-in-the-making: Saul Rubinek. The project was the...more