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Imagine That Review Critics


Dave White Profile

Someone call Child Protective Services. Read full review

Other Critics provided by

Critics scores range from 0 to 100, with higher scores indicating more favorable reviews.

  • 3.0

    out of 100

    Mixed or average reviews
    based on a weighted average of all
    critic review scores.

  • 50

    out of 100

    USA Today Claudia Puig

    Though Imagine That's message is benign, its adult focus is off-base, and every move feels too familiar, formulaic and telegraphed.

    Read Full Review

  • 58

    out of 100

    Entertainment Weekly Owen Gleiberman

    There's something sweet about the way that Murphy throws himself into this piffle. Thomas Haden Church does too.

    Read Full Review

  • 70

    out of 100

    Wall Street Journal Joe Morgenstern

    Mr. Murphy rises to every occasion, not only with the crisp wit that has long been his hallmark, but with restraint and tenderness that serve him well.

    Read Full Review

  • 70

    out of 100

    The Hollywood Reporter Kirk Honeycutt

    The result is a much more playable film than recent efforts, though Murphy will have to share the applause with young Yara Shahidi.

    Read Full Review

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For Families provided by Common Sense Media

OK for kids 6+

Sugary sweet father-daughter comedy is fine for families.

What Parents Need to Know

Parents need to know that this Eddie Murphy father-daughter comedy is aimed squarely at families, so expect your kids to be interested. The good news is that it's mostly tame and family-friendly, except for a few exclamations like "crap" and "hell" and some possibly off-putting, over-the-top references/jokes regarding Native Americans and their culture. While Murphy's character starts out primarily interested in furthering his career, he ultimately learns an important lesson about putting his daughter first.

  • Families can talk about the movie's messages about work-family balance.
  • What does Evan learn by the time the movie is over?
  • Was Olivia's fantasy world important because it helped Evan get ahead or because it helped them bond?
  • Families can also discuss the movie's Native American jokes/references. Are they funny? Is humor based on stereotypes OK?

The good stuff
  • message true3

    Messages: Putting your family first is really the plot of this film.

  • rolemodels true3

    Role models: Evan, a workaholic dad, finally bonds with his daughter and decides to make her the top priority in his life. On the other hand, for most of the movie, he uses her special blanket's magical skills to further his career, even resorting to stealing security blankets to attempt to make his own connection with the princesses.Native American culture is referenced, in many cases for a laugh. The character who acts like a Native American is exposed to be a fraud.

What to watch for
  • violence false1

    Violence and scariness: Several comic pratfalls.

  • sex false0

    Sexy stuff: Olivia says her mom is "friends" with a coworker who looks like "Prince Charming." The mom and her date are shown together at an event. Evan acts jealous.

  • language false2

    Language: Mild insults like "stupid," "poop," and exclamations like "loads of crap," "cut the crap," "oh my God," "shut up," and "what the hell."

  • consumerism false2

    Consumerism: Featured brands include Dell computers, Mercedes, the TV show Blue's Clues, the children's book Olivia, the Denver Nuggets, and Red Bull energy drink.

  • drugsalcoholtobacco false0

    Drinking, drugs and smoking: Not applicable