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The Greatest Movie Ever Sold Review

Movies.com Critics

3.0

Dave White Profile

Yes, I would like some fries with that. Read full review

2.0

Grae Drake Profile

No sale, Morgan Spurlock. Read full review

Other Critics provided by Metacritic.com

Critics scores range from 0 to 100, with higher scores indicating more favorable reviews.

  • 4.0
    66

    out of 100

    Metascore®
    Generally favorable reviews
    based on a weighted average of all
    critic review scores.

  • 67

    out of 100

    Entertainment Weekly Lisa Schwarzbaum

    Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in?

    Read Full Review

  • 80

    out of 100

    Wall Street Journal Joe Morgenstern

    Morgan Spurlock has come up with a terrific idea-a movie about product placements that depends completely on product placements for its financing.

    Read Full Review

  • 80

    out of 100

    The Hollywood Reporter Kirk Honeycutt

    So don't tell Spurlock he can't have his cake and eat it too. In Greatest Movie, he gleefully accepts his sponsorships on camera just to show you how wrong this all is.

    Read Full Review

  • 88

    out of 100

    USA Today Claudia Puig

    Spurlock comes off like a new and improved Everyman, familiar but smarter and funnier than the average Joe.

    Read Full Review

  • See all The Greatest Movie Ever Sold reviews at Metacritic.com

For Families provided by Common Sense Media

OK for kids 13+

Funny, insightful docu reveals product placement tricks.

What Parents Need to Know

Parents need to know that this documentary from Super Size Me filmmaker Morgan Spurlock unmasks how companies push their brands by way of film and television product placements -- and how media companies work with them to raise money to get their projects made. It’s an enlightening, exhilarating, and often hilarious look at the mechanics of consumerism and advertising that's likely to be a conversation-starter for teens and adults. Expect some swearing (including "s--t" and "f--k") and plenty of footage from commercials.

  • Families can talk about product placement. Were you aware of the practice before this film? If so, did you know how pervasive it was? If not, how does finding out about it affect your views about entertainment?
  • How does it make you feel to know that companies have been targeting you through the movies and TV shows you watch?
  • Should product placement be banned, or is it the cost of doing business? How can people become savvier about the practice?

The good stuff
  • message true3

    Messages: Spurlock's goal is to point out that if you’re watching a movie or a TV show (or pretty much enjoying any form of entertainment), chances are you’re being sold something. Products are either discreetly or aggressively being pitched to you to get you to spend your money of them. And being aware of this may help empower you to be aware of exactly what companies are doing to influence your purchases.

  • rolemodels true1

    Role models: It’s hard to say exactly who, if any, the role models are in this film, but what Spurlock is trying to do is certainly helpful, even as it helps him get his film financed. Like a backstage tour guide, he lets viewers into a world they probably knew very little of -- and that they may view with more care in the future.

What to watch for
  • violence false0

    Violence: A few clips from action movies, though they're fleeting and not particularly violent.

  • sex false2

    Sex: A quick scene in which a man envisions women’s breasts under T-shirts to be of a different shape. Brief flashes of advertising images showing scantily clad women.

  • language false3

    Language: A few instances of “ass,” “s--t,” and “f--k.”

  • consumerism false5

    Consumerism: The movie is intentionally inundated with products, including Sheetz, Mane ‘n Tail, Burger King, JetBlue, Nike, Ben & Jerry’s -- you name it, it’s probably here. And of course, the movie itself is a product, with beverage manufacturer POM as a title-placement-earning sponsor. But the film is transparent about the ways that these products are sold to viewers, even as it’s happening on screen.

  • drugsalcoholtobacco false1

    Drinking, drugs and smoking: Quick snippets of beer commercials.

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