What Parents Need to Know
Parents need to know that this documentary from Super Size Me filmmaker Morgan Spurlock unmasks how companies push their brands by way of film and television product placements -- and how media companies work with them to raise money to get their projects made. It’s an enlightening, exhilarating, and often hilarious look at the mechanics of consumerism and advertising that's likely to be a conversation-starter for teens and adults. Expect some swearing (including "s--t" and "f--k") and plenty of footage from commercials.
- Families can talk about product placement. Were you aware of the practice before this film? If so, did you know how pervasive it was? If not, how does finding out about it affect your views about entertainment?
- How does it make you feel to know that companies have been targeting you through the movies and TV shows you watch?
- Should product placement be banned, or is it the cost of doing business? How can people become savvier about the practice?