Who's in It:
Dr. Emil Bronner (archive footage), Ralph Bronner
The Basics: A documentary about the grooviest soap on earth, Dr. Bronner's Castile Peppermint Soap, and its kooky, visionary creator, Emanuel Bronner. He escaped a mental hospital in the late 1940s, stopped in Las Vegas, won $400 gambling and then made it to Los Angeles, where he developed his product that's now a multimillion-dollar-a-year business.
What's the Deal? It's a pretty typically structured documentary with lots of talking heads attached to long beards and rasta caps; but it's the subject matter the most atypical super-eccentric CEO around and his ranting, religious-like zeal for world peace and human unity and cleanliness above all else that really elevates it above the doc pack.
My Own Personal Dr. Bronner's Testimonial: I had no idea Dr. Bronner's Soap was considered a hippie product when I first bought some. I just liked the idea of peppermint soap. And the born-again Christian, anti-evolution, college biology professor who recommended it to me was no hippie, either. But as it turns out, every stoner on Earth thinks this is the best soap there is. And I'm guessing that's because it's so thorough and strong that it cleans off the smell of all that pot. Anyway, it's great soap. You should buy some. Just make sure you follow the directions on the manifesto-crammed label ("DILUTE! DILUTE! DILUTE!") or your "undercarriage" will sting like crazy.
Best Part: Aside from the archive footage of the late Dr. Bronner ranting about how we're "all one," there's a great moment when his son, a man who seems to have inherited his father's gift for boundary-pushing interpersonal communication, visits the mental hospital the inventor was housed in, where he's met by an administrator who seems a little embarrassed by the place's snake-pit past.
And Here's Your Proof: The hippie guy interviewee who lists his favorite influential people in the world as Frank Zappa, Dennis Hopper, John Lennon and Dr. Bronner.