The hype around You're Next has been building and building for years. As our own John Gholson pointed out, that's not the movie's fault, that's just what happens when a movie wows on the festival circuit but then takes two-plus years to come out. Lionsgate bought the Adam Wingard-directed film after its world premiere at the Toronto International Film Festival, but then the studio merged with Summit and the film's release got shuffled around in the pipeline while the two studios sorted out their newly combined slate.
But now it has a release date (August 23, 2013), a trio of posters, and a trailer-- all of which should give you a good idea of why movie bloggers (myself included) have been buzzing about this whole time. The trailer doesn't give a fully accurate picture of the movie, though. The plot is there (a family reunion is interrupted by a gang of masked killers), but this trailer sells a different tone than the final film.
One of You're Next's strongest attributes is that it's a funny, funny movie with a twisted sense of humor. It's not a spoof of home-invasion movies, not in the slightest, but there's a natural comedy that comes from the relationships between A.J. Bowen, Joe Swanberg, Ti West, Barbara Crampton, Sharni Vinson and everyone else that's not in the trailer. At the end of the day that's a good thing, because for some reason people if people think of a movie as a horror comedy they don't show up to theaters.
You're Next isn't a horror comedy, but it is a horror movie that's funny. It's the kind of film that'll have an entire theater jumping in their seats one minute and throwing their heads back in laughter the next. Twice now I've seen it play packed theaters like a fiddle (at Fantastic Fest and, most recently, at SXSW), and so I hope Lionsgate continues to do whatever it takes to fill theaters come August 23.
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