Throughout time, artists, writers and filmmakers have waxed poetic about the creative process and tried to envision what happens inside the mind of a creative person when they are crafting their work. What do ideas look like? Production studio Pluto has attempted to capture this in a new video called Process.
The short work was created for the 2013 D Show, which is an ad-industry awards show that takes place in Detroit. Combining RED footage, CG, MoGraph and sound design, the collective has conjured up a fascinating visualization of what goes through a person’s mind while plotting their newest creation. And here we thought the creative process involved a lot of coffee, lack of sleep, self-doubt and manic excitement. [Spotted via Laughing Squid]
MORE FROM AROUND THE WEB: