We've extolled the virtues of VHS before, and now Michel Gondry praises the value of the medium and reminisces about video stores in a new clip that appeared on Nowness. The whimsical French director, who is currently wrapping up his bizarre love story Mood Indigo, gave fans a glimpse inside his favorite Paris video store, La Butte Video Club.
Michel Gondry: A Cinephile's Labyrinth is directed by Tiffany Limos of Ken Park fame and follows Gondry through the aisles as he waxes nostalgic about the production of The Science of Sleep. Apparently he watched all of Wim Wenders' early movies on VHS while creating the movie, which makes us love him more than we already did. The filmmaker's 2008 movie Be Kind Rewind tackled the subject of tapes in an obvious fashion, but this five-minute clip of video musings trumps the Jack Black comedy for us. Be charmed by French video houses and Gondry's VHS memories, below.