Nike's newest ad campaign combines cinematic-style parkour stunts with classic video game action. A short promotional video shows athletes leaping buildings in a single bound, climbing the walls, and exploring drain pipes, Super Mario-style.
The clip is for the company's Nike+ fitness tracking system, which wirelessly measures scores and stats via an app where you can complete against your friends and the world. "The more you play, the better you get. The world is your playground," Nike promises in the video Game On, World.
Dig the NES vibe in the video below — which we promise isn't terrible like the 1993 Super Mario Bros. movie that should never have happened - and keep your eye out for a special cameo from one of our favorite character actors. [via Design Taxi]