Virgin Atlantic Uses Movies to Make People Want to Watch Its In-flight Safety Video

Virgin Atlantic Uses Movies to Make People Want to Watch Its In-flight Safety Video

Feb 25, 2014

Where do we even begin with this fun homage to cinema in Virgin Atlantic’s newest flight safety video? Rather than boring us to tears with the usual pantomime, the company enlisted the help of Art & Graft, which set the flight instructions within a series of scenes depicting different movie genres.

It’s a cute pop-culture review, taking us through the Western era à la Sergio Leone, to James Bond-style action, a Big Lebowski/Busby Berkeley choreographed dance number, 1970s car-chase films, and more. “Just as the Virgin passengers are about to set off we wanted to take them on a little journey of our very own,” Creative Director Mike Moloney said

Watch this enjoyable genre-filled ode to film before you fly the friendly skies.

 

 

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The Burning Question

In the movie Blended, what is the name of the character played by Shaquille O'Neal

  • Doug
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Doug