Twitter Tirade: Milla Jovovich Blasts Summit for Not Promoting 'The Three Musketeers' Properly (Updated with Studio Response)

Twitter Tirade: Milla Jovovich Blasts Summit for Not Promoting 'The Three Musketeers' Properly (Updated with Studio Response)

Oct 24, 2011

UPDATE: We've included the studio's response below ...

On the eve of its official release, there's a whole lotta tweeting going on regarding The Three Musketeers, both from critics who can't seem to figure out what the hell they just watched, and from one of the film's stars, Milla Jovovich, who's taken to Twitter to blast Summit Entertainment for not properly marketing the movie. Keep in mind we have no idea how much it will make this weekend -- and for all we know it could clean up at the box office -- but Jovovich is still unhappy with the way they've handled it, accusing the studio of "making no effort" and "resting on their laurels from Twilight."

Here are some of her tweets:

"Also, "3 musketeers" opens in the US 2night! Do you think ppl know abt the movie? Ask your friends! Do they know it's a fun family film?"

"Are "summit" promoting it as a family adventure movie? Or are they resting on their laurels from "twilight" n making no effort? Let me know!"

"I think "summit" hve swept "3 Musketeers", a grt family adventure film, under the rug in the US. Shame on them. SHAME ON YOU "SUMMIT"."


UPDATE: In a piece over at Deadline, Summit has responded to Milla's comments, saying, in part, that she doesn't know what she's talking about. "She doesn’t know what she’s talking about and we don’t know where she’s coming from," they said, adding, "Wouldn’t you think she would call us first about this? It’s frustrating. it’s not the right way to behave. If she has a problem then come to the studio and talk about it."

Jovovich later updated her Twitter status, but remained committed to her belief that Summit marketed the movie all wrong. "3 musketeers" is a fun family adventure, not "resident evil" as a period piece. Ppl don't even know that they can bring their kids to c it." And then this was the last thing she had to say about the subject (for now): "It's the opposite of PA3. One is horror. The other is grt 4 families n kids! That's NOT HOW IT'S BEEN PROMOTED in the US."

And what are the critics saying on Twitter?

So, yeah, she's not happy. But what about the critics who've already seen the film? Here are some of their tweets:

@williambgoss: Now that I'm awake, allow me to join in the chorus: The Three Musketeers is like 2009's Sherlock Holmes as interpreted by Helen Keller...

@kateyrich: Three Musketeers is the rare movie that's so dumb it's impossible to understand. The 3D doesn't make it any worse, so at least theres that.

@scotteweinberg: You people don't get it. THE THREE MUSKETEERS is LXG bad. Maybe CATWOMAN bad. Approaching BATTLEFIELD EARTH bad.

@ericdsnider: Paul W.S. Anderson's THE THREE MUSKETEERS: putting the "dumbass" back in "Dumas."

@gholson: Before you criticize too harshly, keep in mind that Paul W.S. Anderson's THREE MUSKETEERS is NOT based on the book but on the candy bar.

@cbumbray: The new 3D THREE MUSKETEERS is an absolute butchering of a timeless tale. Made for morons.

Maybe Summit isn't promoting it as much because it's not very good? Obviously we respect that Milla is sticking up for her film and her husband (who directed it), but at the end of the day the studio is not going to pour millions into a marketing campaign for a film they don't believe in. And judging from these tweets, it seems like Milla may be one of the few who actually do believe in it.

If you've seen The Three Musketeers -- or plan to watch it this weekend -- let us know what you thought of it. Is it really as bad as the critics are making it out to be?

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