Disney kicked off the multi-format ball game by starting to release its movies with a Blu-ray, DVD and digital copy all in one package, but, at least for now, you’ll pay a little extra for having all those discs bundled. Universal stepped up to the plate next with its flipper discs—BD on one side and DVD on the other. The first batch comes out in January, so we’ll see how those work out.
Now Warner Bros. hits one out of the park with its announcement that, starting the first quarter of 2010, it will begin releasing its entire theatrical new release slate as Blu-ray combo packs at no additional charge. That means consumers can enjoy a Blu-ray and all its high-def features, a DVD of the movie for other rooms in the house, and a digital copy for portable devices for the price of a single Blu-ray. “When people experience Blu-ray – they love it, and with Blu-ray combo packs on all of our top new releases, we are giving consumers the titles they want without having to sacrifice convenience and portability," said Ron Sanders, the president of Warner Home Video.
According to the Digital Entertainment Group, Blu-ray devices will be in over 15 million homes after Santa Claus visits this year. Warner Bros. is making the transition effortless without us reaching deeper into our wallets. Who’s next?