If you're fortunate enough to follow Kanye West on Twitter, then you no doubt witnessed his insane all-over-the-place rant last night in which he announced the formation of a new company named after his mother whose mission is, in his words, to "help simplify and aesthetically improve everything we see hear, touch, taste and feel. ...To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs." In addition to this company, called DONDA, West also wants to collaborate with Spike Jonze on a new summer school "that tries news forms of cuuriculim," adding, "School systems were designed to turn people into factory workers. Schools should be designed to prep human beings for real life." Hey, we're right there with ya Kanye (just try to spell things correctly when you're talking about school, for obvious reasons) -- but what's this about a Jetsons movie?
Yup, during his rant Kanye actually let slip that he was just in a meeting regarding the long-delayed Jetsons movie that at one point was supposed to be directed by Robert Rodriguez. He says, "I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out.. you should do a Jetsons tour!" This just happened a few hours ago. I was very insulted of course becuase for anyone that's seen the Watch the Throne Tour...Or Coachella or Glow in the Dark or Runaway.. you know I have real ideas..."
Creative director on a Jetsons movie? Seems odd on paper -- why would Kanye West have anything to do with a Jetsons movie -- but when you look at West and what he's done, it's not so odd. Like Michael Jackson, West is a bit of a sci-fi fan, injecting futuristic elements into a lot of his performances and art. During the same rant he also announced a new project he's working on called 2016 Olympics that involves seven different movie screens (check out an image below; click to enlarge). He says, "This one of our projects to be released this year called 2016 OLYMPIC's ... It's a semi sic-fi since 2016 is only 4 years away : )"
West doesn't actually say that he turned down the Jetsons movie offer, yet we can't help but be fascinated by what a Jetsons movie would look like with West as its creative director (though we're not even sure what that would entail). What we do know is that West has a vision of a future that's kind of exciting and risky, and, yeah, we look forward to seeing where he takes us next.
In other news ... "Jane. Stop this crazy thing!"