The Bad Robot mystery promo packed the intrigue, stunning visuals and a consuming tenor to get it into the Best Stuff, but we can’t jump to conclusions just yet. The piece randomly popped on EW.com and was given zero context, so it could be for just about anything – a film, TV show, Web-based project, etc. However, should Stranger end up heading towards the big screen, it could end up a Best Stuff contender soon enough.
The Best Stuff
If the full feature is edited as deftly as this trailer, Parkland could be an exceptionally unnerving and riveting retelling of President John F. Kennedy’s assassination. If it weren’t for Zac Efron’s familiar mug, this combination of film and archival footage would be completely all consuming, practically transporting you back in time and making you feel as though you’re there as the event unfolds.
2. The Counselor
Ridley Scott’s The Counselor has enjoyed a strong promotional campaign thus far, but this latest international trailer for the October 25 release is the first to combine the appeal of the all-star cast and the suspense of the material with a more story-driven format. And it all comes together in a way that sells the piece as a highly engaging, colorful and well-made thrill.
After the success of Sharknado, Timur Bekmambetov could have a big winner with his own absurd killer-animal movie: Squirrels. His production company, Bazelevs, just released a preproduction sales trailer for the film, and it’s absolutely hilarious. The camerawork and acting is a little amateurish, but the outrageous concept is pure gold – especially with that tagline. I’m sold.
The Worst Stuff
1. The Book Thief
The first trailer for 20th Century Fox’ adaptation of Markus Zusak’s The Book Thief is riveting, but that stems from the story and, therefore, the source material and nothing more. There are hints that this could be a particularly rousing release, but as presented in this promo the tale isn’t half as moving as it should be and, at times, feels a bit wooden. The trailer still does offer just enough to raise intrigue, but what pushed it down into this week’s bottom three comes at the 1:30 mark, and I bet you can pinpoint the culprit.
For a film with a literal ticking clock, the new trailer for Getaway has an incredibly minimal amount of suspense. Narration and phone calls is just a totally bland way to tell a story, especially when the footage isn’t exceptional enough to support it. Steal the car, take the girl, get the package, and we’re only just getting started? I’ve had enough already.
One minute and 44 seconds is a rather long teaser trailer, but the new promo for Pompeii wastes over a minute of it with fades to black, seemingly all-digital visuals, and a painfully dull voiceover. The brooding introduction is an interesting approach, but this is a Paul W.S. Anderson film we’re talking about here. Just give us what we’ll be catching the film for – famous faces and wicked action sequences. Here it’s just too little, too late.
What are your favorite and least favorite movie trailers this week?