Movie studios have noticed that people love animated things on the Internet, so to cash in on the GIF craze they've taken to making what's been known as motion posters. In the past these have basically been the normal posters you'd see in a theater with the movie's title animated somehow. They can be amusing, but there's only so much you can bring alive within a poster.
The new Teenage Mutant Ninja Turtles movie has found a way around that, though. Artists have created poster-sized YouTube videos [via Total Film] featuring character-centric footage for all four of the heroes in a half shell. And it's actually kind of a neat idea we could see other studios getting on board with.
Granted, there's still nothing all that mind-blowing about the format, but we do appreciate that they're at least getting playful with the format and changing things up a bit. It's kind of like razor-blade companies at this point, and we're just curious to see what kind of gimmick they're going to pull out next.
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