For those who don't regularly attend film festivals, what you usually see before a movie instead of trailers are what they call festival bumpers, and these are short little videos that tout the festival, its sponsors and so on. Some festivals are more creative than others when it comes to their bumpers (our favorites almost always come from SXSW and Fantastic Fest, where they really have fun with them), but at the Sundance Film Festival they're known for these really cool creative bumpers that usually look back at the festival's history and the groundbreaking films that premiered there.
This year Sundance did something really cool by hiring the company Klip to project images directly onto the front of Park City's iconic Egyptian Theater. The projection was filmed live over the summer, and the results can be seen below. You'll note that there is one typo that naturally drove critics nuts during the fest (see if you can spot it), but putting that aside this is probably one of the cooler and more ambitious bumpers we've ever seen at the festival.
Check out the official bumper below, along with a behind-the-scenes video showcasing how they filmed it and another teaser video festival teaser video that's even more impressive.
Sundance Film Festival 2014 Bump from Klip Collective on Vimeo.
Sundance Film Festival 2014 Bump - Behind the Scenes from Klip Collective on Vimeo.
"What's He Projecting in There" (The Projectionist) Sundance 2014 Teaser from Klip Collective on Vimeo.
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