We're just weeks away from The Hobbit: The Desolation of Smaug hitting theaters all over the world. And hopefully that means we're only weeks away from a bunch of Hobbit fans all over the world breathing a collective sigh of relief that the second film in Peter Jackson's new trilogy was better than the first. That way we're at least spared another season's worth of repetitive jokes about the length of the movie or the high-frame-rate weirdness or what was left out for the inevitable extended edition. It's not that we think The Hobbit is immune to scrutiny - the first film is many things, but perfect is not one of them - it'd just be awesome if we didn't have to sit through the same peanut gallery comments all over again.
Where were we? Oh yeah, we're weeks away from The Hobbit: The Desolation of Smaug hitting theaters all over the world, and that also means that the Warner Bros. marketing machine is starting to think outside the box a bit in order to build even more awareness for the film, and that means we're seeing some pretty cool marketing promos pop up across the globe. And yes, we realize getting excited about pieces of advertising is lame, but whatever. It doesn't matter what it's promoting, this dragon bursting out of a street in Romania is pretty damn cool.
TheOneRing.net dug up that picture, and it's not the only example of Middle-earth invading our Earth. The Express train in Toronto has been appropriately skinned by The Hobbit, and New Zealand's Wellington Airport is doing a second round of sculptures in its terminal.
And while we have you here, we may as well show off another couple pieces of sculptural marketing. Sticking with the street theme, we have a submarine breaking through the surface of Milan, which was created to promote an Italian insurance company.
And speaking of dragons, here's a huge skull left on a beach in England to to promote Game of Thrones coming to a streaming service in the U.K. You can see how it was made right here.
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