Yes, Slusho Makes Its Triumphant Return in '10 Cloverfield Lane'

Yes, Slusho Makes Its Triumphant Return in '10 Cloverfield Lane'

Feb 26, 2016

J.J. Abrams is fond of tossing little Easter eggs into scenes that both further show a connection between all of his movies (and TV shows), as well as drive fans absolutely mad. One of those Easter eggs is Slusho, a Japanese-produced soft drink that was first mentioned all the way back in the second episode of Abrams' TV series Alias (see below), but became a much bigger entity in the months before 2008's Cloverfield hit theaters.

A big part of that film's viral marketing campaign, it is believed that Slusho -- or at least the company that produces it, Tagruato -- had a lot to do with unearthing the original Cloverfield monster. This is because of a special nectar embedded in the drink that could only be found on the deep ocean floor, and its extraction is what awoke some monstrous presence. 

Slusho also made a brief appearance on the Abrams'-produced TV show Fringe, as well as on a sign at a gas station in Super 8 (see below).

And, yes, we can confirm that Slusho once again makes its triumphant return in 10 Cloverfield Lane

In the 10 Cloverfield Lane footage we screened, we spotted at least one Slusho cameo. We won't ruin where it is, but we did ask director Dan Trachtenberg whether this film will feature an evolution of the Slusho brand... or if it's just there to drive fans nuts.

"Slusho operates in this movie the way it operates in all of [Abrams’] stuff," he says. "It’s his thing. The ARG [or Alternate Reality Game] of the first Cloverfield kind of expanded on the mythology of Slusho, and I think our ARG might as well. But the movie itself just continues his same thing – J.J.’s thing of incorporating that brand."

So if you're a Slusho fanatic, then definitely pay attention to the ongoing viral campaign for 10 Cloverfield Lane because it may hide more clues to the soft drink's connection to the larger "Clover-verse," as Trachtenberg calls it. As for the movie itself... you'll have to wait and see.

10 Cloverfield Lane hits theaters on March 11. For more, check out this exclusive interview with J.J. Abrams on Fandango, as well as more from director Dan Trachtenberg and stars Mary Elizabeth Winstead and John Gallagher Jr.

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