South Korea is possibly the world leader when it comes to trying out new ways to lure people away from their couches and into actual movie theaters. Unfortunately not all of these ideas are good ones. The South Koreans' 4D movie theaters capable of spraying fog, wind and even smells may have a silly ad campaign, but they could make for a fun, unique way to see certain movies. Heck, even their movie posters are using cutting-edge technology to enhance the experience. But we're not so sure we're on board for this new 270-degree screen that will be expanding to over 30 movie theaters in 2014.
Dubbed the ScreenX, this is basically a projection system that blasts images onto not only the front screen we're all used to watching, but the sides of the theater as well. And that could be potentially a very immersive experience, only the illusion seems to be shattered by the big speakers that line the walls of all movie theaters. Check it out.
The first movie that is actually shot with a tri-camera system specifically for ScreenX is called, appropriately, The X. The movie, a 30-minute experience created by Jee-Woon Kim (The Good, the Bad, the Weird) itself looks like a pretty slick thriller, and you can check out the trailer for the ScreenX version of it below:
And here's the ScreenX version of Joon-ho Bong's Snowpiercer, which is already out in Korea while the rest of the world impatiently twiddles their thumbs.
But what say you? Would you go to the theater more often if you were seeing movies in a ScreenX format? Or do you think directors already have a hard enough time making what's on a single screen worthwhile?
[Thanks to Kotaku for the gif]
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