Trailers these days are getting out of control with spoilers. But don't worry, we're here to sort out whether or not you should watch a certain trailer beforehand. We'll take a look at how accurate the marketing is to a film's tone and plot, as well as warn of any spoilers it might contain.
Premium Rush is fast. Almost everything about the film hinges on speed, and that flying through New York City traffic on a bike is cool. For the most part, the film feels like an '80s action movie, taking a basic hunt-and-chase kind of film and putting it in a new surrounding (the bike messenger world). Michael Shannon's Bobby Monday is over-the-top bad, while our lead Wilee (Joseph Gordon-Levitt) is the best of the best... at delivering messages on his bike. The trailer is honestly a little slower than expected. It stays true to the film's pace (fast), but doesn't go into overdrive with it, which is something trailers normally do. Trust me when I say the movie is fast. It doesn't have the speed of The Raid: Redemption, but it's close. The trailer doesn't reveal the inner workings of Wilee's mind in how he navigates traffic. Instead it gives you a glimpse into Wilee's personality, which is a little smug, but mainly just anti-establishment. It doesn't do a great job at all with tapping into the amount of crazy Shannon gives as the film's villain.
Wilee loves everything about being a bike messenger. His on-again, off-again girlfriend Vanessa (Dania Ramirez) works with him too. Vanessa's roommate Nima (Jamie Chung) gives Wilee a very important package to deliver across town. The problem is, Monday needs to intercept the package before Wilee can deliver.
The trailer divulges a little more of the plot. It doesn't give away what Nima is doing, but it does reveal Monday is a cop. The trailer tries to pique your interest about the actual contents of the package, revealing it's just a tiny piece of paper. It's unnecessary to let us know Monday is a cop, it's downright annoying that the trailer shows Wilee tucking the message inside his handlebar.
Ideally, trailers shouldn't spoil the "coolest" parts, while still showing you the movie is worth seeing. They should also stay away from how the film wraps up. The trailer shows how Premium Rush is told in flashback. Wilee likes fixed gear, and no breaks. It gives you a glimpse of exporting, but not the who or what. It also lets you clearly know that Shannon is the villain. It's the exact scene the audience finds out as well, with Monday demanding the package from Wilee, and Wilee giving him the old pop-a-wheelie getaway. The trailer goes on to show that Monday is a cop, and involved in some underground Chinese dealings. There's even a quick flash of the flash mob, Wilee in an ambulance, and perhaps the coolest stunt in the film, sliding underneath a truck bed. Watching Gordon-Levitt hit a few cars isn't a spoiler, trust me. In fact, make sure you stick around during the credits for a little behind-the-scenes biking from Gordon-Levitt. The trailer for Premium Rush could have given away much more. There's a side plot involving another bike messenger, Monday's motivation in his pursuit, and Wilee's "traffic vision."
You're safe to watch the trailer for Premium Rush before heading to theaters this weekend. There are a few annoying bits in it, but overall it does a good job of avoiding things best left to the film.