The summer season is upon us. The Avengers’ promotional campaign takes a huge leap forward, releasing its very first clip, a scene in which Scarlett Johansson takes on the bad guys with ease. Also in the summer realm is Total Recall. Now this is an interesting one as not only did we get a new full trailer for the film, but over at MTV, there’s a video in which director Len Wiseman explains why the trailer was assembled as such.
The August release, Sparkle, has got itself a new trailer and while it suggests the film will pack quite the performance from Jordan Sparks, all eyes will undoubtedly be on the late Whitney Huston. On the limited side, we’ve got To Rome with Love due out on June 22nd and while the trailer certainly shows that the film adheres to Woody Allen’s usual style, that style isn’t for everyone. Further down the line in July, the Step Up franchise will return with Step Up: Revolution. Per usual, the film’s new trailer is oozing with crazy cool dances, but also with lame performances and an unoriginal storyline.
If you’re looking for something for the here and now, check out these new trailers for two Tribeca contenders, Take This Waltz and The Giant Mechanical Man. Take This Waltz has got Sarah Polley’s name written all over it, literally as she wrote and directed it, but also because this trailer’s drenched in authorial expressivity. As for The Giant Mechanical Man, get ready to see Chris Messina as you’ve never seen him before, as, well, a giant mechanical man. Top notch cast, quirky humor, original characters, this might be one to keep an eye on.
The Best Stuff
1. Ted Red Band Trailer: Life would certainly be more fun if we all had our own personal Teds to tote around. However, this red band trailer for Ted doesn’t just throw the foul-mouthed teddy bear in your face, rather let’s his presence land that much harder by introducing him after showing off the sweet budding romance between Mark Wahlberg and Mila Kunis. Even better, before letting Ted takeover, the trailer bridges the gap between the romcom-like material and the crudely hilarious by using John’s (Wahlberg) strange childhood quirk. And then, just when you think that situation couldn’t get any weirder, Ted bursts in! From there we get a wildly amusing tonal shift and scenes that aren’t just hilarious because of Ted’s presence, but because Wahlberg is actually quite funny himself. The white trash name guessing game? Now that’s pretty damn impressive. (Want more Ted? The green band trailer is top notch, too!)
2. Rock of Ages Trailer 2: Rock of Ages has an edge on the promo material competition. Why? Because regardless of how lame the gags might be or how tacky the performances are, it’s still got the best of the best in 80s rock music. Then again, the cheesy tone isn’t really all that bad. This is a movie musical we’re talking about; what did you expect? Appropriately, the beginning of the trailer is cut like a music video, reeling you in and perhaps even getting you to tap your foot to the beat and, once you’re invested, that’s when it lays on that all-too-familiar story, and Heyman the monkey, too. However, just before you can get a laugh at the material’s expense, someone bursts out into song or shows off a killer dance move and you can’t help but to admit that this actually looks like a ton of fun.
3. Katy Perry: Part of Me Trailer: I’ve never seen a 3D concert movie. Sure, part of the reason might be because I don’t have a thing for The Jonas Brothers, Miley Cyrus or Glee, but also, why would you want to see a concert in the theater when you can see one in person? However, the first trailer for Katy Perry: Part of Me suggests there’s more to the film than concert footage and screaming fans; there might be an endearing rise-to-fame story in there. Then, of course, there’s the fact that Perry’s music is just infectious. Whether you consider yourself a fan or not, her tunes get your adrenaline pumping. Another Perry plus? Her look and her world. Every outfit and all of her performances are just oozing with vibrancy making them mesmerizingly vivid and appropriate for the big screen.
The Worst Stuff
1. Bel Ami Poster and Trailer: If you don’t have a Robert Pattinson fetish, so far, Bel Ami’s got absolutely nothing to offer. Yes, Christina Ricci, Uma Thurman and Kristin Scott Thomas are all immensely talented, but something happens when you put the guy from Twilight in the forefront; he steals everyone’s thunder and puts the weight of his insanely immense fame on the film. You just can’t have a movie with three women pining for Pattinson without rolling your eyes just a little bit. Making matters worse, just look at that poster. They couldn’t have come up with a slightly more natural looking pose? Plus, give those nice blue eyes a red tinge and guess who we’d be looking at. Then, for folks who just don’t have a thing for passionate period romances, this trailer really seals the deal; Bel Ami is not for you.
2. Meeting Evil Clip: We’ve got red flag after red flag here. First off, if you’re going to release a two-minute+ clip, it might be smarter to unveil the first two minutes and 54 seconds of the film, that way, the viewer actually has an understanding of what’s happening. Next, why release a clip with curses? They’re going to have to be bleeped out and those bleeps will only take the viewer out of the moment. Lastly, and most importantly, release a clip with some serious tension. Perhaps this moment will have more value in context, but on it’s own, there’s really no reason to care about what’s going down and therefore, it’s impossible to build any suspense.
3. The Pirates! Band of Misfits – The Pirate Games: As much as I love The Hunger Games, I’m all for poking fun at it, but this Pirates! Band of Misfits parody piece feels more like a lame attempt to exploit some of The Hunger Games’ fame. There really is no connection between the two films whatsoever and that, in turn, makes the gag feel forced. The animation is still incredibly impressive, but as far as promotional power goes, the 74th Annual Pirate Games is far too much of a stretch to make the piece effective enough to raise interest in seeing The Pirates! Band of Misfits – or at least any more than I already do.