No Ordinary Joe: The G.I. Joe Discs Immerse You in a Video Game Reality

No Ordinary Joe: The G.I. Joe Discs Immerse You in a Video Game Reality

Oct 06, 2009

If you blow stuff up, they will come. Movie audiences are so predictable, aren’t they? Throw in a hot leading man or lady and you’ve got all the ingredients for a summer blockbuster. Such is the case for Stephen Sommer’s G.I. Joe: The Rise of Cobra, which grossed over $280 million worldwide and stars Channing Tatum, who is like Megan Fox with a bigger chest and prettier skin. He’s one of the Joes who tries to stop an organization called Cobra from shooting these “nanomite” bombs at major cities that eat up buildings, people and anything in the way. Explosions ensue. Sound like a video game? Well, the movie inspired by Hasbro toys looks like one too, and you wonder if any of the cast (including Sienna Miller, Christopher Eccleston, Dennis Quaid and Marlon Wayans) acted opposite anything that wasn’t on a green screen.

Paramount will bring this video game experience home on November 3 when it releases G.I. Joe: The Rise of Cobra on DVD and Blu-ray. In addition to Sommer’s commentary, “The Big Bang Theory: The Making of G.I. Joe” and “Next-Gen Action: The Amazing Visual FX and Design of G.I. Joe,” the disc packages feature “augmented reality technology.” Using webcams and a special website, owners will be able to participate in an exclusive 3D holographic G.I. Joe experience. Fans will be able to choose between Snake Eyes and Storm Shadow, two of the most popular G.I. Joe and Cobra characters, and battle against their enemies one-on-one in an immersive 3D video game. We’re pretty sure the inevitable sequel to G.I. Joe: The Rise of Cobra will be filmed using similar technology.

Categories: Disc-y Business
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