Lionsgate has been around for over 15 years and has been progressively climbing the ranks as one of the most profitable movie studios in the world. Just take a look at these market share charts at Box Office Mojo: at the end of the year 2000 the studio was number 17 in America with only $33.1 million in gross. Ten years later it was in the number-eight spot with $516 million. A mere two years after that it overtook 20th Century Fox for the number-five spot with an impressive $1.2 billion in gross.
As you can see by the numbers, it's kind of a stretch to still call Lionsgate an independent studio. It sure was back when it started in 1997, but now, thanks to megahits like The Hunger Games and a merger with Summit Entertainment, it is a serious competitor with studios like Warner Bros. and Universal. And, as if right on cue, Lionsgate has just unveiled a new logo and intro that's more in line with the iconic opening images and sounds we've long associated with its bigger competition.
So what do you think? Has Lionsgate finally earned a logo that merits a sweep through space and a grand, orchestral score? Or do you prefer the old days when Lionsgate's brand was a little more funky and different from the major studios?
As a reminder, here's what the Lionsgate logo has looked like over the years: