Paramount Uses 'World War Z' to Experiment with a New Kind of Theatrical Experience for Fans

Paramount Uses 'World War Z' to Experiment with a New Kind of Theatrical Experience for Fans

Jun 14, 2013

Steven Spielberg and George Lucas predicted that the movie-ticket pricing structure would change in the not-too-distant future; that huge, expensive movies would demand a more expensive ticket price, while smaller movies would charge a smaller price. This isn't quite that, but it arriving the day after their prediction is certainly amusing timing: Paramount is introducing a $50 "Mega Ticket" for World War Z.

Here's what your $50 gets you:

- A ticket to see the movie in 3D two days before its nationwide release.

- A pair of limited-edition WWZ 3D glasses.

- An HD digital copy of the film when available.

- A limited-edition poster.

- A small popcorn.

The studio estimates all of that as having a $75 value, though obviously the true value of this package is going to vary from fan to fan. World War Z is a perfectly acceptable, big-budget summer movie on its own, though we're not sure it has the prebuilt fanbase that this summer's other movies have. However, this is certainly testing out an interesting premise.

Will fans pay an extra $30 to see The Avengers 2 before everyone else? Yes, yes they would. Without a doubt. Die-hard fans would gladly pay it, even if it didn't net them anything other than the opportunity of seeing it as soon as possible. We just hope other studios don't start exploiting that fact. If this experiment proves succesful and this becomes a thing, we just hope studios up the ante with what that ticket actually buys you.

3D glasses and posters are cool and all, but they also give away that stuff for free at most promo screenings for big movies. But if a studio designs some stuff exclusively for this kind of a Mega Ticket -- and if the advanced window is greater than just two days early -- we can see this becoming a very symbiotic relationship between fans and studios. The most hard-core fans get to see their most anticipated movies early and take home some collectibles in the process; the studios get to build hype and pocket a bit more cash.

It's really not all that different from DVD and Blu-ray collector's editions, only it's starting that process at the theater instead of at retail. And it's not diminishing anything from those of us who just want to see the movie and nothing else. Done right, this could be a win-win.

As for World War Z's Mega Ticket, Paramount is doing this as a sort of trial in just a handful of theaters around the country. If you're dying to see Brad Pitt face off against zombie hordes around the world, and you happen to live near one of these theaters, you can grab your Mega Ticket through Fandango:

Regal Atlantic Station 16 IMAX & RPX – Atlanta, GA
Edwards Greenway Grand Palace Stadium 24 & RPX – Houston, TX
UA King Of Prussia Stadium 16 & IMAX – King of Prussia, PA
Edwards Irvine Spectrum 21 IMAX & RPX – Los Angeles, CA
Edwards Mira Mesa Stadium 18 IMAX & RPX – San Diego, CA

So what do you think? Is this a cool idea? Is there a movie you wish there was a Mega Ticket for?

Hit up Fandango’s Summer of Action special section for tickets, offers and more!

Categories: News, In Theaters
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