Yes, we realize the seeming contradiction of a movie studio 'getting serious' by making a movie with a Twitter hashtag for a title, but when it comes to The Asylum, it's true. The studio does make the honest effort every now and then to get involved with movies that can stand on their own two feet (they distributed the cool and underloved 100 Feet), but they're best known as the outfit that churns out mockbuster knockoffs like The Da Vinci Treasure, Transmorphers, and, most recently, Abraham Lincoln vs. Zombies. It seems like they want to break from that reputation, though, as Variety reports they've just set their first ever theatrical release date.
The movie in question is called #Holdyourbreath and it stars Tucker and Dale vs Evil cutie Katrina Bowden and True Blood hunk Randy Wayne and was written and directed by Asylum regulars Jared Cohn and Geoff Meed. As Variety tells us the movie is about, "seven friends embarking on a weekend camping trip who pass a run-down cemetery and find themselves arguing about the legitimacy of an urban myth. When one friend refuses to hold his breath while passing by, he finds himself the unwitting host to a notorious serial killer who jumps from body to body."
Okay, so maybe #Holdyourbreath kind of sounds like a cross between My Soul to Take and Jason Goes to Hell, so the Asylum's first theatrical movie still isn't wildly original. But hey, they're at least making an effort, and we're curious to see how it pans out when they release the film on October 5.
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