Disney has always been on the cutting edge of technology with its products. For example, its Blu-ray Discs were among the first to feature interactive bonus features like the dice game on Pirates of the Caribbean: The Curse of the Black Pearl or the live chat feature on Sleeping Beauty. More recently, Disney has been releasing its classics in the Diamond Collection series, which includes a Blu-ray, DVD and digital copy. It’s ingenious because that way, for one price a family can watch the film on the Blu-ray player in the living room, the kids can watch the DVD on the old player in their room, and anyone can download the movie for their PC, Mac or iPod.
Now Disney will take this initiative to the next level with a technology codenamed Keychest, which could be demonstrated within two months and put into practical use as early as next year. The idea is that consumers would pay one price to own a movie and have the ability to play it back on multiple devices, even simultaneously. It sounds similar to what Disney is already doing with its Diamond Collection, but maybe it will incorporate video streaming to make its films available on even more devices?
Blu-ray Bob can only guess at this point, but thinks that the Mouse is on to something here—something bigger than Space Mountain. People argue back and forth about if the future is Blu or if physical media is going the way of the dinosaur. The truth is—at least for the next few years—both Blu-ray Discs and downloadable media will coexist happily. Both have advantages in different situations, and Disney knows that you’ll want the option to watch that movie you purchased in several different ways. It really is Disney’s world…we just watch movies in it.