Comedy website Funny or Die is ready to get into the movie business – could they become the next National Lampoon?
That’s the goal as the website, which was founded by Will Ferrell, Adam McKay and Chris Henchy, partners with Scott Steindorffs’ Scott Pictures to make the jump from your laptop to the big screen.
THR reports that the two forces will team up with the goal of crafting two to three comedy films a year with the hopes that they’ll catch on and morph into franchises. The venture will have no shortage of material and talent to draw upon in its quest – since launching in 2007, Funny or Die has featured countless amateur and professional videos from comedians around the globe and developed a loyal following that provides over 20 million unique views per month to the site.
The move is one example of the new kind of “synergy” between Hollywood and the Internet. The partnership allows Funny or Die to get funding to launch features, while allowing Scott Pictures tons of free advertising and promotion for the projects (which could entice major theatrical distributors) through the website. It’s a potential win-win situation if the ideas are good.
That shouldn’t be too tall of an order – the plan is for the new team to select projects that fit the tone of the website, meaning “irreverent, edgy and antiestablishment.” Plus, after already having a hand in Tim and Eric’s Billion Dollar Movie, the guys already know what they’re getting into.
The good news here is that maybe this means we can get a full feature version of The Landlord. We’d start lining up for tickets to that now.
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