Have you heard of lighting company Elite Fixtures? No, right? Will you remember its name after seeing this clever marketing campaign using popular superheroes to boast lamps? Indeed. "At EliteFixtures.com, we think lamps are pretty super. Charged with the power of electricity, they can brighten a room with a single bulb and dispel shadows from the darkest corners," the company writes on their blog.
"There is nowhere to hide from the Power of the Light! Which got us thinking… what would happen to our favorite comic heroes in a face-to-lamp showdown?" It's random, but hilarious, and it works. Superheroes are being bastardized for just about everything these days, but when something totally unexpected and random pops up like this, we'll bite. Enjoy these superhero-vs.-lamp comic book covers. [Spotted via Design Taxi]
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