Extreme Apologizing: See This Hilarious Promo for a Japanese Blu-ray Release

Extreme Apologizing: See This Hilarious Promo for a Japanese Blu-ray Release

Mar 28, 2014

The King of Apologies - Extreme Apologizing

How do you promote a movie called The Apology King in the Internet age? With extreme apologizing, obviously.

When a simple "I'm sorry" won't cut it, the traditional Japanese way to show deep regret over something is to kneel, put your palms on the floor, and present the back of your head to the aggrieved party. It's a gesture that dates back to the sword-carrying days of feudal Japan as a way of showing supreme vulnerability to the offended person, because nothing says I'm sorry like, "Feel free to chop off my head."

Last year The Apology King, a comedy about people who hire an apology expert to teach them the proper way of apologizing, hit Japanese theaters. The film is now arriving on Blu-ray and DVD, and so to promote it the studio put together a guide to extreme apologizing. What is that exactly? The visual evidence is pretty self-explanatory:

The King of Apologies - Extreme Apologizing

The King of Apologies - Extreme Apologizing

The King of Apologies - Extreme Apologizing

The King of Apologies - Extreme Apologizing

As for the actual movie, the opening shot of the trailer is the King of Apologies blasting out of the sun while in his apology stance, which automatically makes this a pretty awesome movie.

 

And the poster is the King parting an ocean in order to apologize, which is a scene we truly, truly hope is in the actual film.

The King of Apologies

Thanks to Kotaku for introducing us to our new favorite movie.

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