People have been making hilarious recut movie trailers for years (Jaws as a romantic comedy is still arguably my all-time favorite), and today we take a look at Love & Lover – which reimagines Jim Carrey’s kooky comedy as a serious drama, with entertaining results.
What we learn from these clips is that with some selective editing and a different soundtrack, a movie that’s a screwball comedy can instantly morph into a heart-pounding drama, complete with pathos, unrequited love and plenty of action. If nothing else, these vids give you an interesting look at how marketing manipulates expectations. If you can turn Dumb & Dumber into a trailer that looks even remotely like a serious film, then it’s obvious that all sorts of stuff can be manipulated to sell us things. Most of us already understand that – but it’s interesting to see it in action.
Check out the clip below, then check out an older (and even more effective) recut trailer that also takes the Farrelly brothers' film and reimagines it in an entirely different genre.
Dumb and Dumber as an Epic Drama from Josh Rocklage on Vimeo.
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