Distribution is changing. Movies, music, TV shows, games, books, comedy specials - there are all kinds of new ways for people to buy their media these days. Smart content creators and distributors are looking to interface directly with their fans instead of through some retailer middle man, and the latest big name to do so is Drafthouse Films, the distribution arm of the famed Alamo Drafthouse theater chain. They've created the Drafthouse Alliance, and they're really hoping you'll join their crusade.
Here's how it works: $124.99 buys you a membership into the Alliance that's good for 10 of the company's titles on your format of choice. You pick one title right off the bat, and then you'll receive the next 9 titles Drafthouse Films releases automatically. Not only does that average out to $12.49 per movie, but you also get HD downloads of each title, as well as soundtrack downloads and invites to Alliance-exclusive Drafthouse Films events and screenings. Not a bad deal at all.
The only major catch is that, aside from that initial title, you're not picking the films you're buying. As with Oscilloscope's similar Circle of Trust program, you're subscribing to the distributor's brand, and that means you'll be sent whatever films they acquire. You'll have to trust that you both share the same, as the Drafthouse Alliance site puts it, "pursuit of diverse visionary and provocative films new and old from around the globe."
So far, the Drafthouse Films roster includes: Four Lions, The FP, Bullhead, Klown, Miami Connection, Electric Boogaloo: The Wild, Untold Story of Cannon Films, and The ABCs of Death. But if you'll recall from one of our past interviews with Drafthouse honcho Tim League, DFilms' goal is to release, "6 repertory titles and 5 or 6 other titles per year" so they've surely got several gems still waiting in the wings to be announced.
The question is, do you trust these taste makers enough to buy the titles without even knowing what they are? If you are, head over to the Drafthouse Alliance site and join up. If you're on the fence, don't worry, you can obviously still go about buying movies individually.