Do You Have What It Takes to Be James Bond? Coke Zero Stages Awesome PR Stunt to Find Out

Do You Have What It Takes to Be James Bond? Coke Zero Stages Awesome PR Stunt to Find Out

Oct 19, 2012

There's a new trailer out today for Skyfall that we've posted below, but first we want to bring your attention to this hilarious PR stunt that Coke Zero staged challenging unsuspecting train passengers to unlock their inner 007 in order to win tickets to Skyfall. When someone approached the Coke machine, they were prompted with a message asking if they'd like to win tickets to the movie. When they answered yes and typed their name in, the machine told them they had 70 seconds to get to a particular train platform in the station. Thing is, Coke littered the station with obstacles in order to delay the wannabe James Bond from reaching their goal. Hilarity (and action-movie cliches) ensue.

Check out the video below.

Additionally, as promised, here's the latest trailer for Skyfall, which hits theaters in the U.K. on October 26 and then in the U.S. on November 9. 

Want even more Skyfall? Here's our spoiler-free podcast review of the next James Bond installment.

Categories: Trailers and Clips, Geek
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