The First Great Viral Marketing of 2014: The 'Devil's Due' Baby Attacks New York City

The First Great Viral Marketing of 2014: The 'Devil's Due' Baby Attacks New York City

Jan 14, 2014

Cynical people may complain about people who get excited for advertising, but we don't care. If viral marketing makes us laugh, we're going to share it. There's nothing wrong with appreciating a well-executed gag, even if it is selling something in the long run. 

That brings us to "Devil Baby Attack," the first great piece of movie marketing in 2014. It's tied to this Friday's found-footage movie Devil's Due about a couple who experience a not-so-normal pregnancy. We don't know how good the actual movie is, but it sure makes for some fun promo material. We particularly love how aggressive the guy controlling the stroller here gets toward the end. It's part Jackass stunt, part viral marketing, and all funny.

 

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