Seriously, unless you want to start watching Despicable Me on a loop once again, don't show your kids this trailer.
Despicable Me was one of the surprise hits of 2010. Sure, animated kids' movies tend to always do well, but those also tend to come from established studios like Disney, Pixar or DreamWorks. Despicable Me was the first film from Illumination Entertainment, a company founded by ex-20th Century Fox Animation president Chris Meledandri, and it was a big enough hit ($540 million across the globe) that the fledgling studio was able to forge an exclusive financing and distribution deal with Universal. The pair went on to make Hop and The Lorax, but now they're going back to the super-villain comedy well for both Despicable Me 2 (July 3, 2013) and its spin-off film, Minions (December 19, 2014).
There have been a few teasers for the former film already, but the newest gives us an actual picture of the story, which involves Steve Carell's Gru being recruited by the Anti-Villain League in an effort to stop an even bigger global threat. We don't get to see that last bit in the trailer, but we do know he'll be voiced by Al Pacino once we do.
The first film is a pretty charming mixture of a story adults can get interested in and a host of silly characters that kids eat up. And as the parent of a young boy, I can certainly attest that those squishy little minions draw laughs out of kids like bugs to a bug zapper. It's diabolical how effective the style and tone is for young ones, and that's precisely why this sequel may actually end up being one of the highest-grossing films of the year.
Follow along on Twitter: @PeterSHall and @Moviesdotcom.