In Reality Bites, we learned that "Evian" is “Naive” spelled backwards. In this new commercial for brand mineral water Evian, we learn that the 1990s are still alive and well — the worst of the 1990s, anyway. The viral vid comes after the company’s roller-skating babies ad that set a world record for “most viewed online video advertisement.” This time around, we get Spider-Man and his baby doppelganger dancing to a terrible remix of "Here Comes the Hotstepper.”
So, we have a '90s-famous water brand, set to a cheesy 1990s dance-club hit, featuring a dancing baby (shades of 1996-1998) — one of the very first viral videos in the history of the Internet. It seems Evian has given up all pretenses of being a “luxury” water brand, which just last year had high-fashion designer Diane von Fürstenberg crafting its latest limited-edition bottle. The commercial is so utterly uncool it’s embarrassing, but feel free to chime in if you think that chubby Spidey baby and a moonwalking Spider-Man are great fodder for 1990s nostalgia (so we can unfriend you).
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