It takes a lot to grab someone’s attention in our current multitasking-obsessed culture. Agency Preuss und Preuss looked to the annals of cinema for its eye-catching campaign, promoting the book Marilyn: Intimate Exposures. Released just in time for the 50th anniversary of the silver-screen legend’s death, the illustrated volume celebrates Monroe’s beauty through iconic photographs and more.
The company came up with a clever ad that brought a little peekaboo and cheesecake to an interactive poster. Modeled after Monroe’s famous film moment over a subway grate in The Seven Year Itch, a flowy skirt and set of gams drew passersby to a pole. Lifting up the skirt, viewers were greeted with a QR code that offered more info about the book and a link to purchase. It’s a cheeky homage to movie royalty that’s true to the spirit of her persona.
See how it works, below. [Spotted via Design Taxi]
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