Over the weekend an R-rated trailer for David Fincher's adaptation of The Girl with the Dragon Tattoo "appeared" online via what looked to be a higher quality YouTube leak. It had been known for a few days that the trailer had premiered in Europe (or at least that's what we had been told), and that it would land in the US later this week. Naturally, when the trailer hit, everyone assumed it was via some guy with a camcorder in a European movie theater, but within hours folks began to doubt that theory. Considering the video is still up on YouTube (along with many other factors, including the way it looks and that it hasn't been removed yet), many now believe this was an organized, studio-approved "buzz" leak.
Why Sony would intentionally leak a shaky-cam version of the first trailer is unknown, though perhaps they wanted to control the leak knowing the trailer was already out there in the world and that it would've landed online anyway over the long holiday weekend. That, plus there's something enticing about watching something you're not supposed to be watching yet, and so Sony (who claim this was most likely pirated in an American movie theater) probably thought why the hell not.
But, regardless, it's here, and while we wait for an HD version of this new trailer (and a green-band trailer), let's talk about what we've got. In what's perhaps the smartest trailer decision of 2011 so far, someone decided to take the most popular trailers of 2009 (Where the Wild Thins Are) and 2010 (The Social Network), combine some of the talents involved with each movie (Karen O. and Trent Reznor) and have them team up on a new version of a classic tune (Led Zeppelin's "The Immigrant Song"). Meanwhile, the song is brilliantly used to set a blink-and-you-miss-it pace for this debut trailer, highlighting some of the book's most memorable scenes by giving each one the quickest of glances. It looks dark, grimy, sadistic, bloody and damn sexy. Welcome back David Fincher.
While many have already been seduced by the coolness and inventiveness of this trailer, others are finding it hard to understand why the world needs another adaptation of Dragon Tattoo when three underwhelming Swedish adaptations just finished their run in theaters and on DVD/Blu-ray. Here's what the conversation around the web looks like right now ...
"At this point, they're not even trying to sell the story, and that's a good thing. The books have been so omnipresent for the last few years that if you want to know what the story is, you most likely already do, and if you haven't been curious until now, then selling you the story is not likely to make much different right now. Instead, the emphasis is squarely on the mood and the imagery, and this is where, already, you can see the difference between hiring Niels Arden Oplev and David Fincher to direct something." -- HitFix
I''ve found myself watching this trailer three times in a row... thanks to a crazy Led Zeppelin cover that absolutely sets the right tone and an editing style that is once again very Kubrickian. The Social Network's initial trailer had the same Kubrick trailer feel, but this one is a little more Eyes Wide Shut." - AICN
From this minor preview, it looks like Fincher's not making your mom's Dragon Tattoo. Sure, it's a remake of a Swedish movie based on a crime novel; It was probably never going to be too family-friendly, even if the source is a best-seller" - Vulture
"The music - which is a remix of "Immigrant Song" by Led Zeppelin made by Trent Reznor featuring the vocals of the Yeah Yeah Yeah's Karen O - is brilliant and the cuts are quick enough that it's disorienting while also long enough that you can grasp what's going on. Fincher did it last year with the first trailers for The Social Network and now he's done it again." - CinemaBlend
"The editing is flawless and incredible. And while The Girl With the Dragon Tattoo was so bad and moronic I couldn’t finish the book, David Fincher’s film has such beauty that I’m excited. I just hope this won’t be a movie that looks amazing but retains the core terrible elements." - Badass Digest
"The material itself already seems to indicate Fincher is back to his grungy days, and maybe having more fun than ever. A little shaky in-theater recording of what will be cleaned up a bit for Thursday’s official green band trailer launch adds to the flavor." - In Contention
What do you think of the trailer? Does it grab your attention? Too much style, not enough substance? Sound off with your thoughts below. The Girl with the Dragon Tattoo hits theaters on December 21st.
WATCH THE TRAILER RIGHT HERE