Cloudy With a Chance of 3D: The Forecast for 3D Content Is Loony Toons

Cloudy With a Chance of 3D: The Forecast for 3D Content Is Loony Toons

Jun 09, 2010

You've seen the commercials for 3D TVs and you might have even checked out a 3D display at Best Buy. You're probably asking yourself, What can I watch in 3D on my new expensive 3D TV? The answer is: Not much. Although the channel ESPN 3D is about to launch on certain cable and satellite networks along with other occasional 3D programming, 3D Blu-ray players and discs are off to a slow start. The few 3D BDs out there come bundled with specific equipment purchases. The first standalone 3D BD title looks like it will be Sony's Cloudy With a Chance of Meatballs sometime this summer, but consumers are going to need a lot more content than that to justify a pricy equipment upgrade during a recession. Another problem is that most of the 3D titles announced—Monster House, Open Season, Shrek, Ice Age: Dawn of the Dinosaurs—are all computer-animated titles. That's cute if you have an affinity for animated movies with googly-eyed characters or you're a 10-year-old, but most will crave a little more grown-up content. Fox isn't confirming whether or not Avatar—the title everyone is waiting for—will be get a 3D BD release bundled with equipment this year or not as rumored, but it definitely will not be available for individual purchase in 2010. In an interview with Home Media Magazine, Lexine Wong, Sony's senior EVP of worldwide marketing, cleared the air about her company's 3D plans. The first day and date 3D Blu-ray release will be Resident Evil: Afterlife, the fourth entry in the popular zombie series starring Milla Jovovich that opens in theaters in September. That puts the disc release sometime around January, which means you might have to wait until next year before you can buy a standalone full-length movie on 3D BD with actual human actors on the screen and not cartoons. Since there are bound to be sales and promotions around the holidays for 3D TVs and Blu-ray players, you might want to put off that 3D purchase until then—that is, unless you are loony for loony toons.

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