Box Office Report: March And Women Finally Found Their Prince Charming At the Box Office

Box Office Report: March And Women Finally Found Their Prince Charming At the Box Office

Mar 16, 2015

Here's your estimated 3-day box office returns (new releases bolded):

1. Cinderella - $70.0 million ($70.0 million total)

2. Run All Night - $11.0 million ($11.0 million total)

3. Kingsman: The Secret Service - $6.2 million ($107.3 million total)

4. Focus – $5.805 million ($44.0 million total)

5. Chappie - $5.8 million ($23.3 million total)

6. The Second Best Exotic Marigold Hotel - $5.7 million ($18.0 million total)

7. The Spongebob Movie: Sponge Out of Water - $4.1 million ($154.6 million total)

8. McFarland USA - $3.6 million ($34.9 million total)

9. American Sniper - $2.9 million ($341.5 million total)

10. The Duff - $2.9 million ($30.3 million total)

The Big Stories

The numbers we typically expect with the unofficial launch of Spring at the box office (aka the first weekend of March) waited an extra week to come out from under the shadow of Vince Vaughn and Neill Blomkamp. Call them the wicked stepfathers to the true launch this weekend that kept the wronged princess fairy tale of Frozen continuing to reap dividends for Disney, who appear in line to just remake all of their animated films as live-action ones. Between Maleficent and Cinderella it seems to be working so far, so why mess with a winning formula?

 

Night and Day With Cinderelly

Kenneth Branagh may seem like a director for hire these days (after Thor and the Jack Ryan prequel) but there is something cool that over 25 years later since becoming the wunderkind of Henry V that he is seeing his biggest box office success to date. Cinderella’s opening weekend outdid that of Thor, when Marvel was still in pre-launch for The Avengers. Over $70 million for the Disney princess, compared to $65.7 for the Norse God, means that Cinderella could be on its way to over $200 million. (Thor tapped out at $181.) The “A+” Cinemascore is certainly going to help its cause after already becoming the fifth best opening weekend ever in March.

The Hunger Games ($152.5), Alice in Wonderland ($116.1), Oz: The Great & Powerful ($879.1), 300 ($70.8), Dr. Seuss' The Lorax ($70.2), Cinderella ($70.0), Ice Age: The Meltdown ($68.0), Monsters Vs. Aliens ($59.3), Watchmen ($55.2), Divergent ($54.6)

It may only be sixth there and it may trail behind Fifty Shades of Grey’s march to the ball(gag) but it should have no problem outgrossing that and having a slight claim to the highest-grossing film of 2015 before Furious 7 eclipses it in possibly less than two weeks of its opening.

 

Run As Long As You Can

Maybe it is because Liam Neeson appears to be everywhere these days, gleefully parodying himself when not starring in his latest action hero. How else to explain some kind of fatigue when his third collaboration with director Jaume Collet-Serra , which many critics argue is the best of the three (after Unknown and Non-Stop) is also the weakest opening of the bunch. A shame really that it is also Neeson’s weakest starring vehicle since the first Taken film in 2009 (and not counting its sequels.)

Non-Stop ($28.8), The A-Team ($25.6), Unknown ($21.8), The Grey ($19.6), A Walk Among the Tombstones ($12.7), Run All Night ($11.0)

Double shame that it seems the better films of the batch are all on the lower end of the list. (The A-Team still rules, of course.) But Run All Night looks to maybe outgross last fall’s grim Tombstones, but will still be less overall than the opening weekend of Taken 3.

 

Tales of the Top Ten

How long will Fifty Shades of Grey hang onto the title of the highest-grossing opener of 2015 now that it has dropped out of the top ten? Worldwide it certainly has staked its claim with over $546 million until Furious 7 revs up, but here in the U.S. it is now just $6.7 million ahead of The Spongebob Movie which inches its way a little closer every week. With Cinderella drawing audiences away from it now and likely making it to $170 million faster. Spongebob may not have enough juice to ever have that #1 tag. But the push to unseat Fifty Shades is still a very real possibility in the longer run.

American Sniper pushed its way back into the top ten and is just a million away from displacing The Lord of the Rings: The Two Towers as the 28th highest-grossing U.S. film in history. Kingsman: The Secret Service is a hit for Fox with over $276 million worldwide. Last week’s openers, though, both fell hard. Vince Vaughn’s Unfinished Business dropped to 13th after a single week in the Top Ten and Neill Blomkamp’s Chappie dropped 58% from #1 to #5, or even lower depending on if the estimates hold.


Erik Childress can be heard each week on the WGN Radio Podcast evaluating box office with Nick Digilio.

[box office figures via Box Office Mojo]

 

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