Great Works of Marketing Genius: 'The Cabin in the Woods' Collapsible Bong

Great Works of Marketing Genius: 'The Cabin in the Woods' Collapsible Bong

Apr 16, 2012

Bong spoilers ahead!

If you were lucky enough to take in a screening of The Cabin in the Woods over the weekend, then you were no doubt impressed by the film's most inventive subplot. No, not that. Or that other thing. We're talking about Marty's (Fran Kranz) bong. You remember the ridiculously cool collapsible stainless-steel thermos bong that stoner Marty takes with him up to the cabin and then later uses  ... okay, we'll stop there. We know how afraid people are of spoilers in this film. That thing was pretty cool, right? Even if you don't ... smoke tobacco out of bongs in your dorm room like Marty probably did or still does, you have to admire its inventiveness.

But anyway, right after watching Cabin in the Woods, we immediately envisioned some people running to their computers to digest interviews with the cast and crew, while the stoners of the world frantically searched to see if Marty's bong actually exists in real life. Today, we bring you both good news and bad news. 

The good: Yes, a version of that bong does exist. 

The bad: 1) There was only one bong made for the film, and it reportedly cost five grand to create the prototype. Some "stoner" message boards claim folks are currently trying to figure out a way to mass produce it, but we haven't seen any evidence of that yet.

2) However, a plastic version does exist. Lionsgate created it as part of the film's marketing campaign and are using it in giveaways. We received one and have included a bunch of images below. While we wouldn't recommend smoking anything out of something made of plastic, it's still pretty fun to play around with.

click on all images to enlarge

psst ... follow me on Twitter @ErikDavis


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