Box Office Report: Soldiers and Thieves Can't Stop the 'Jumanji' Power

Box Office Report: Soldiers and Thieves Can't Stop the 'Jumanji' Power

Jan 22, 2018

12 StrongHere's your estimated 3-day box office returns (new releases bolded):

1. Jumanji: Welcome to the Jungle - $20.0 million ($316.9 million total)

2. 12 Strong - $16.5 million ($16.5 million total)

3. Den of Thieves - $15.3 million ($15.3 million total)

4. The Post - $12.1 million ($45.1 million total)

5. The Greatest Showman - $11.0 million ($113.4 million total)

6. Paddington 2 - $8.2 million ($25.0 million total)

7. The Commuter - $6.6 million ($25.7 million total)

8. Star Wars: The Last Jedi - $6.5 million ($604.2 million total)

9. Insidious: The Last Key - $5.9 million ($58.7 million total)

10. Forever My Girl - $4.7 million ($4.7 million total)

 

The Big Stories

While yours truly toils away at Sundance trying to take notice of the films hoping to make a mild summer splash or hold interest all the way to the Oscars, it is easy to forget that there are still movies opening everywhere else in the country. Last year the big story was M. Night Shyamalan’s Split becoming one of the biggest January openers ever. No such luck this week as some macho bang bang tried to lure patriots and heist fans away from their winter malaise. Instead once again it was the lure of the Jumanji that continues to be the story.

 

Den of 12 Strong Thieves

No that’s not the latest from Takashi Miike but it does feel like those two movies should blend together into one whole. On one side, you have 12 Strong telling the tale of our soldiers on the ground after 9/11 and on the other there is Gerard Butler and 50 Cent stealing stuff. I lost you at Gerard didn’t I? Mr. Butler has not had a great run of films, especially if you listen to the critics. At Rotten Tomatoes since 2009, with the exception of Coriolanus and the How To Train Your Dragon films, Butler has not cracked 50%:

Chasing Mavericks (31%), Machine Gun Preacher (28%), Gamer (27%), Law Abiding Citizen (26%), London Has Fallen (25%), Gods of Egypt (15%), Geostorm (13%), The Bounty Hunter (13%), The Ugly Truth (13%), A Family Man (13%), Playing for Keeps (3%).

So when Den of Thieves registers at 43% this weekend, that is quite simply the best-reviewed live-action Gerard Butler film since his breakout in 300 back in 2007 (and even that was just barely “fresh” at 60%). In terms of box office, both that and 12 Strong (with a 53% rating) factor into the macho man January list (all figures in millions).

American Sniper ($89.2), The Revenant ($39.8), Taken 3 ($39.2), Lone Survivor ($37.8), The Book of Eli ($32.6), Black Hawk Down ($28.6), Taken ($24.7), Contraband ($24.3), XXX: The Return of Xander Cage ($20.1), The Grey ($19.6), Red Tails ($18.7), Rambo ($18.2), Edge of Darkness ($17.2), Gangster Squad ($17.0), 12 Strong ($16.5), The Recruit ($16.3), 13 Hours ($16.1), Jack Ryan: Shadow Recruit ($15.4), Den of Thieves ($15.3), Smokin’ Aces ($14.6), The Commuter ($13.7).

Can 12 Strong extend itself to get over $50 million the way 13 Hours did last January? Even if it does (barely), it will need some overseas help to cover its $35 million budget. Den of Thieves is pretty much in the same boat with a $30 million budget and will depend on international sales.

 

Tales of the Top Ten

Jumanji. Jumanji. Jumanji. Say it as many times as you want because it is not going away and Sony could not be more thrilled about it. Nearly $317 million domestic and over $767 million worldwide – and counting. Jumanji: Welcome to the Jungle has passed Skyfall on the domestic chart and now only has four Spider-Man films ahead of it on Sony’s all-time list. Spider-Man: Homecoming is in its sights too (just $18 millon to go), which would make it the fifth-highest grossing film of 2017. The biggest – Star Wars: The Last Jedi – has just passed $604 million, which puts it ahead of what Titanic did in its initial run (though inflation puts it much further behind.) Last Jedi is just the sixth film ever to pass this box office milestone and its $1.296 billion worldwide makes it the ninth-highest globally ever.

Steven Spielberg’s The Post held fairly well in its second week of wide release. Now with over $45 million, it will likely stay strong again once it receives a number of Oscar nominations this week, including Best Picture. The Greatest Showman continues its impressive run and has now made over $231 million worldwide. Coco and Pitch Perfect 3 finally passed their respective milestones of $200 and $100 million in the U.S. Insidious: The Last Key is on its way to making a quiet $60+ million, more than enough to make it a success. Paddington 2 had a nice hold (down just 25%) but its domestic tally of $25 million is nothing compared to the $147 million it has made overseas. It does look like it will outgross The Commuter after losing to it last week and hopes to show that a cuddly bear can be as tough as the macho dudes trying to dominate the month of January.


If you want to listen to Erik Childress’ Holiday Box Office Prediction Show, you can download the podcast.

Erik Childress can be heard each week evaluating box office on WGN Radio with Nick Digilio as well as on Business First AM with Angela Miles and his Movie Madness Podcast.

[Box office figures via Box Office Mojo.]

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