What do Betty Boop and jerky production exec Simon Cowell have in common? Not much, thankfully — but the English TV and music hit maker will be developing and producing the very first feature-length film about the Max Fleischer cartoon babe. Variety is calling the project a “music-driven hybrid animated comedy.” Said Cowell of the movie: “Betty is an icon, and one of the biggest stars in the world – I’m thrilled to be working with her. Betty, I’ve worked with some serious divas but I think you could be the biggest of them all!”
Cowell’s Syco Entertainment and company Animal Logic are behind the production — the same folks who produced the animation for the blockbuster Lego Movie. Betty has built-in merchandising appeal, which makes her an attractive figure for film. The jazz-age/Depression-era character — famous for her squeaky voice and signature line “Boop-boop-a-doop!” — first appeared in the Talkartoon series in the 1930s before getting her own show. The film should be an instant hit with fans young and old given Betty’s history. In the wise words of RuPaul: Cowell, don’t f**k it up.
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