Best/Worst Movie Promos of the Week: ‘Shame’ And ‘Breaking Dawn’ Keep Things Sexy, One Unassumingly And The Other By Breaking Bed Frames

Best/Worst Movie Promos of the Week: ‘Shame’ And ‘Breaking Dawn’ Keep Things Sexy, One Unassumingly And The Other By Breaking Bed Frames

Oct 13, 2011

Breaking DawnWhat better way to kick off this week’s Promos of the Week piece than with one of the most highly anticipated trailers, The Avengers? Gasp! Yes, that means the first trailer for the superhero mash up did not make the promotions section, but that’s not to say it’s not an exciting advertisement. It should come as no surprise that this film is leaning on the fact that it’s the ultimate superhero conglomeration. After years of seeing our favorite heroes fly solo, they finally unite and Marvel delivers a trailer that simply brings the gang together.

In other trailer news, we got the first full one for the apocalyptic survival film, The Divide. The piece presents the feature as something that could be a little all over the place, but this is an end of the world film we’re talking about here; as sick as it sounds, it’s inherently intriguing. On a lighter note, we’ve got the first domestic trailer for Carnage and while the international one simply uses the dialogue and well-timed cuts to bring out the comedy, this one throws in some title cards and appropriate music to bring us something with even more laughs and an impressive build. The first trailer for The Raven also arrived and while that one boasts an interesting story and all-star cast, the trailer comes across as too much of a Sherlock Holmes and Saw combo for my liking.

The Adventures of Tintin spices things up with a new set of clips – for the sake of this introduction at least. While the animation is notable, the material comes across as a bit too juvenile. On the other hand, The Muppets is as juvenile as they come, but, oddly enough, have an intense appeal to adults. People seem to be eating up all this viral marketing for the film, so I figure Disney is thinking, “Why stop here?” Sure enough, we’ve got two new videos to add to the collection, one a continuation of the Facebook “like” effort via Gonzo and another, in conjunction with AMC, in which the Muppets run through a list of theatergoing no nos.

Not the best of the best, but still, all worthy of your time. However, we do have six promotional items you absolutely must check out – some for the good and some for the bad.


1. Shame Poster: Shame stars Michael Fassbender as a 30-something sex addict. Knowing that, take a look at the film’s new poster. Get it? Of course you do. However, even for those who know nothing at all about Steven McQueen’s latest will undeniably wonder why a feature film poster consists entirely of ruffled bed sheets. A little Googling later, they come across Shame and then perhaps opt to see it. Even beyond the poster’s promotional power, the design is notably simple and sleek. Even the lackluster title font is intriguingly unassuming.

Shame Poster

2. The Twilight Saga: Breaking Dawn – Part 1 TV Spots: How about a collective sigh from all the non-Twihards out there? Ready? One, two … but really, can you blame Summit? Regardless of the quality of the Twilight films, the studio’s got a formula that works and it behooves them to put it to good use. Also, regardless of the content, these are simply well made TV spots. They squeeze the necessary information into a mere 30 seconds of video and manage to do so in a compelling manner, upping the intensity until the title card crashes in and, for the folks that care, leaves you desperate for November 18th. (via Fandango and

3. Paranormal Activity 3 Teaser: Speaking of formulas that work, Paramount is reaping the benefits of the Paranormal Activity franchise. For those who have seen the first two films, getting a peek at Katie and Kristi’s (Chloe Csengery and Jessica Tyler Brown) younger years is an instant draw and then, for fans and non-fans alike, the film is presented in a way that suggests anyone can jump on board. As for the footage itself, if you think you’ve seen it all between the first two films, this teaser certainly suggests otherwise. Seeing one of the two girls just jump off what looks to be somewhat of a balcony is great stuff in the context of the series; it’s something new that freaks you out in a similar way as when we first saw Katie (Katie Featherston) stand over Micah (Micah Sloat) while he slept for hours or when the kitchen “blew up” in Kristi’s (Sprague Grayden) face in the second film. Same game, new tricks and I’m all for it.


1. Immortals Featurette: I’ve been saying it for quite some time now; Immortals needs a piece of promotional material that connects the audience to the hero, Theseus (Henry Cavill). When the featurette “The Story Behind Theseus” hit the web, I was sure this was going to be the piece to bridge the gap between the brutal warrior and the folks who are supposed to be rooting for him come November, but all this video really does is toss in a few more facts via interviews – John Hurt’s character teaches Theseus to fight, Theseus’ mother is an outcast and so is he, but why do we like him? Cavill even says it himself; Theseus hears Hurt’s character tell him to live a righteous life, but Theseus chooses not to. What good can come out of that? Luke Evans says Zeus chooses Theseus to lead the people, but that choice still isn’t justified.

2. The Mighty Macs Poster: Now this is a new breed of Photoshop disasters. Forget the floating head syndrome; this new poster for The Mighty Macs caught the movie-in-clothing virus. Okay, that’s a lame classification, but I guess it still suits this design. Who thought this was a bright idea? The Mighty Macs has had a tough time in the poster department. There’s this disaster and one design that had straight-to-DVD cheesiness written all over it. The film should have just stuck with its very first image, something with a proper color scheme and segmented look that highlighted the title and the film’s star, Carla Gugino. This type of layering works because it gives each element a bit of the spotlight. A Photoshop montage, on the other hand, generally always looks tacky, jumbled and quite laughable.

The Mighty Macs Poster


3. The Human Centipede II (Full Sequence) Poster: Tom Six will do everything and anything to shock the world; we get it. I saw The Human Centipede courtesy of word-of-mouth. Enough people told me how sick and twisted it was that curiosity just got the better of me and I had to check it out. While the film itself isn’t particularly noble, that type of viral marketing is. However, with The Human Centipede II, the fame and his ability to put the shock factor to use has just completely gone to Six’s head. The film’s promotional team is trying so desperately to preempt the feature with material that’ll freak you out that not only is it downright disturbing, but it’s getting kind of annoying. Posters like this just make me want to knock Six off his high horse and realize The Human Centipede is a mere fad.

The Human Centipede 2 Poster

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