Best/Worst Movie Promos of the Week: ‘Django Unchained’ Looks Like a Blast While ‘Wreck-It Ralph’ Charms Your Inner Game-Lover

Best/Worst Movie Promos of the Week: ‘Django Unchained’ Looks Like a Blast While ‘Wreck-It Ralph’ Charms Your Inner Game-Lover

Jun 08, 2012

Wreck-It Ralph

How about a slew of featurettes to take you into the weekend? We’ve got three new behind-the-scenes videos for highly anticipated releases and all are quite successful. Skyfall adds to its growing videoblog with a piece highlighting the costume work of Jany Temime. The Amazing Spider-Man keeps things short and sweet with a new video about the stunts, something that offers up some stellar behind-the-scenes footage at a faster pace, making the material far more tantalizing. Meanwhile, Rock of Ages continues to rock its all-star cast and soundtrack, making its brand new featurette infectious and fun to watch.

Making its big debut at the MTV Movie Awards, the Perks of Being a Wallflower trailer has arrived and suggests the production will make for a charming and rousing adaptation powered by three notable lead performances. The first trailer for the Denzel Washington-starrer, Flight, also dropped and while it’s got a far more upbeat tone than anticipated, the captivating story is more than enough to make you want more.

Before getting into the best and worst of the week, how about a little eye candy? MTV unveiled a new clip from Magic Mike and considering it features a dance routine lead by Channing Tatum playing a stripper, it should come as no surprise that this one might warrant multiple viewings.

The Best Stuff

1. The Hobbit Production Video #7: Should other films produce production videos of as high a quality as the ones coming out of The Hobbit, I hope they’re the way of the future. Whereas featurettes tend to feel purely like marketing tools, this series of videos is more of an ode to fans, a passion-driven inside look at the making of the movie. This one in particular benefits from the fact that Stone Street Studio looks more like a play place than a working environment. But then, on the other hand, the creative minds highlighted in this 14-minute video are also making incredible creations and we get to see the process of what it takes to make those things happen and, partially thanks to the video being exceptionally well-made, it’s endlessly fascinating.

2. Django Unchained Teaser Trailer: Inglourious Basterds was my favorite film of 2009, but I swear, that has nothing to do with the new teaser trailer for Django Unchained making the list. In a very smart move, the trailer opens not with a series of clips, but rather with a piece that feels like a complete moment, a complete moment that’s made all the more mesmerizing by a character that might turn out to be just as unforgettable as Christoph Waltz’s Hans Landa, bounty hunter King Schultz. Then, quite brilliantly, the teaser wholly switches gears, offering up an experience that still feels tense and perilous, but with a wildly colorful and entertaining vibe. To top it all, not only does the teaser trailer make you ache to see the full feature, but it’ll have you quoting Django Unchained well before its Christmas 2012 release. Get ready to hear, “I like the way you die, boy,” over and over again.

3. Wreck-It­ Ralph Trailer: As someone with an intense childhood addiction to Donkey Kong and Pac-Man, the Wreck-It Ralph trailer honestly makes me want to jump up and down. In a madly amusing concept, Wreck-It Ralph takes us behind-the-scenes of our beloved videogames, giving us an inside look at what it takes to work as a video game hero, or, in Ralph’s case, the villain. While John C. Reilly’s voice is highly recognizable, his casting as Ralph is pitch perfect. In a mere two minutes and 30 seconds, Ralph’s predicament is neatly laid out as well as some endearing facets of his personality. The world the story takes place in is also incredibly appealing on its own. The main character is charming, the environment is fascinating, the concept is wildly nostalgic and the film as a whole looks to be quite slick and an absolute blast; I wanna wreck it now!

The Worst Stuff

1. That’s My Boy Red Band Trailer: What’s going to happen when That’s My Boy finally hits theaters? I guess I’m going to need a new go-to movie for The Worst Stuff. Yet again, That’s My Boy finds itself in the lowest of the low courtesy of promotional material drowning in unfunny jokes and an irritatingly over the top performance from leading man, Adam Sandler. In an attempt not to throw the That’s My Boy marketing team completely under the bus, I will admit that just about every video that’s hit is well edited. If only those folks had better material to work with. This new red band trailer for the film actually drags it down even further. This is the first I’m hearing of the whole “this is my old friend Donny” concept, making the plot more ludicrous than ever. But even worse, every single joke featured in this trailer is flat out humorless and downright annoying. If I do wind up having to catch this in theaters, I might just have to spare myself of the spa sequence and take He Time Men’s Spa as a cue to use the bathroom.

2. Flight Poster: I’m all for the minimalist approach, but the new poster for Flight takes it a bit too far. Robert Zemeckis and Denzel Washington’s names are both worthy of highlighting, but they completely steal the spotlight from a smart design idea, having the image be from the point of view of someone looking up into the sky and catching a glimpse of a plane soaring above. Sure, Zemeckis and Washington will draw a crowd, but folks more concerned about story are completely left hanging. What does this design say about the plot? Other than it having something to do with an airplane, absolutely nothing. However, had the plane been front and center, the design could have taken on a beautifully eerie feel, forcing a viewer to wonder about the fate of the aircraft, an opportunity that was entirely lost by sandwiching the plane between bold text.

Flight Poster

3. The Campaign Poster: If you’re going to release two posters at once, better make sure one is just as good as the other. Two designs for The Campaign popped up and while one will likely turn off any moviegoer who’s not an avid Will Ferrell or Zach Galifianakis fan, the second one suggests The Campaign packs some humor with a broader appeal. The dud is the image of Ferrell and Galifianakis going nose-to-nose as dueling politicians Cam Brady and Marty Huggins. While this design comes across as rather lazy and thoughtless, it still successfully offers up a sense of the plot and would not have made it into The Worst Stuff had this other image of Ferrell and Galifianakis both kissing a hysterical baby not dropped as well. As funny as that design is, is as unfunny as the other is rendered.

The Campaign

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