Best/Worst Movie Promos of the Week: All Hail Jimmy Kimmel

Best/Worst Movie Promos of the Week: All Hail Jimmy Kimmel

Mar 01, 2012

Movie: The Movie

Before hitting the best and the worst of the week, we’ve got three pretty wild TV spots that are must-sees. First up is the new red band spot for Project X. If you think the stuff in this video is bad, wait until you see the full feature. Parents of high school kids beware! On a far more wholesome note, why not watch the Titans ravage the innocent in this new spot for Wrath of the Titans? I wasn’t a fan of the action overdose in the first, but when you cram it all into a tiny TV spot, it does look like a good deal of fun. We’ve also got a new spot for G.I. Joe Retaliation featuring a rather cheesy group unity speech from Dwayne Johnson. Then again, who wouldn’t listen when a guy like Dwayne Johnson pumps his fist in your face?

Over in the clip zone we’ve got a new piece of 21 Jump Street to share. Things have been going well as far as trailers and TV spots are concerned, but the adrenaline dips a bit with this video, which isn’t all that funny. On the other hand, John Carter gets a boost from this extended clip and sizzle reel combination. Some of the action and characters still look a little cartoonish, but based on this piece, there’s also a lot more that’s pretty incredible. We’ve also got a little something new from Prometheus, however, this video showing off Guy Pearce’s Peter Weyland isn’t in the actual film, rather it’s kicking off the movie’s viral campaign.

Before hitting the good, let’s wipe out two items that barely missed slipping into the worst of the week, the trailer for Bernie and the new Three Stooges motion poster. Odds are, you’ll only have the patience for one of them, as both are packed with ridiculous and irritating characters, but don’t you worry; the best stuff is here and it’ll undoubtedly lift your spirits and anticipation for three upcoming films.

THE BEST STUFF

1. Loss of Life Posters: Now this is movie marketing at its best. I had absolutely no clue what this movie was until stumbling upon these posters. Yes, part of the attraction stems from my being a horror junky, but who isn’t going to stop for a double take when they catch a shot of some poor guy covered in blood? And check out those villains. Those masks are even more menacing than the ones from The Strangers. Then there’s the element that ties all four of these posters together – found footage. All four images are clearly rendered with that in mind. Sure, there’s quite a bit of skepticism surrounding the found footage genre, but if you’re vying to up the ante, one must fully embrace the medium. Job well done Loss of Life team. I’m in! (Click here to view all four posters).

Loss of Life Poster

2. The Avengers Trailer: Just when I though I’d had enough of seeing the Avengers assemble, trailer #2 teases a fresh aspect of the upcoming feature: The good guys not being able to play nice. The New York City destruction looks as stellar as ever and, combined with booming yet ominous music, sets a pitch perfect tone. From there, chills ensue as we see the crew come together, this time around in rather hesitant fashion. Through mere snippets of the film we can actually feel their hesitation and when the world’s only hope shows signs of reluctance, that’s pretty unnerving. Then Loki really drives it home saying, “And you call on such lost creatures to defend you,” a line of dialogue that hurts that much more thanks to a rage-filled shot of Thor driving his hammer into Captain America coming right after. Rather than leave us in despair, the trailer raises our hopes in a bittersweet fashion, showing The Hulk come to Iron Man’s rescue when necessary. Not only does this trailer honestly make you feel, but it presents The Avengers as a piece that isn’t just a superhero film, but one with more drama and emotion than most.

3. Movie: The Movie Trailer: I don’t care if this isn’t promoting a real movie; everyone must watch this. This glorious piece of hilarity comes from Jimmy Kimmel’s post-Oscar special and it features a handful of Hollywood’s best starring in a movie that incorporates just about every single big screen cliché you can think of. We’ve got Gary Oldman the Centaur, Gabourey Sidibe as black Hitler, a hovercraft-flying Helen Mirren and so much more. How can you not want to watch this? Better yet, why isn’t someone making this into a real movie?

THE WORST STUFF

1. The Avengers Poster: No, this poster isn’t that bad, but we can certainly expect more from one of the most highly anticipated films of the year. In fact, all of the posters for The Avengers have been rather uninspiring. We know the film features the ultimate team of superheroes; why do we need to see them all lined up time and time again? Then there’s the fact that this design doesn’t even line up the crew properly. I know the Hulk is supposed to be a bit monstrous, but why does Captain America look gigantic, too? He’s also looking rather calm for having a building blasted away right above his head. And poor Nick Fury. He just gets completely swallowed up in this mess of a composition.

The Avengers Poster

2. Piranha 3DD Trailer: Yes, Piranha 3D was all raunchy humor and campy to the max, but it still had a trailer that made it look pretty frightening. The one for Piranha 3DD, on the other hand, makes round two look like a parody rather than a legitimate sequel. Sure, that might not be the case when the full feature hits, but as far as promotional material goes, beyond the villains, this trailer makes 3DD far less appealing than the original. We don’t get enough of any character to find a lead to latch on to, there’s really no narrative and the kills look absolutely absurd. “Whatever it is I don’t like it.” Yeah, me neither.

3. Neighborhood Watch Teaser: Teasers are tough; they’re supposed to tease, but when they don’t offer up enough, they have a reverse effect, especially when it comes to a highly anticipated film. Jonah Hill, Ben Stiller and Vince Vaughn in a comedy about a neighborhood watch group written by Seth Rogen and Evan Goldberg - when a movie packs this much potential, you’re bound to get a little disappointed by a teaser that merely shows lame neighborhood activities, an unfunny joke and resembles a Toyota commercial. If only the car was a Kia and had those breakdancing hamsters in it.

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