Best/Worst Movie Promos: ‘The Twilight Saga’ Finally Does Good

Best/Worst Movie Promos: ‘The Twilight Saga’ Finally Does Good

Jun 15, 2012

Branded

As if we didn’t get enough Prometheus promo material before the release of the film, the campaign continues even after it’s out in theaters. The latest viral video comes from www.whatis101112.com and features Guy Pearce as Peter Weyland mumbling some Nietzsche.

In more timely promotional news, the June 22nd release, Seeking a Friend for the End of the World, just unleashed a new featurette, but it’s as standard as they come and doesn’t really have much new information or insight to offer. Similarly, June 29th newcomer People Like Us showed off a quartet of clips, but none show signs of the film having a spark and being more than just your run of the mill schmaltzy family drama. On the other, Magic Mike has a brand new piece of promotional material that’s very worth your while. Channing Tatum and co. get their red band on, giving you a preview of all the skin to be shown in the full feature.

We’ve also got the very first trailer for the Ethan Hawke creeper Sinister and it’s undoubtedly unsettling as well as the very first trailer for the fifth installment of the Resident Evil franchise, Resident Evil: Retribution?, and, whether you're a fan or not, the action featured here is totally tantalizing. If you’re in need of something a little more kid-friendly, check out the new character posters for the animated Rise of the Guardians all of which offer incredibly detailed spins on our favorite mythical legends. And, to wrap up this introduction, a Movies.com poster premiere for you, the creative imagery of the horror anthology V/H/S.

The Best Stuff

1. The Amazing Spider-Man Clip: Superheroes are cool and all, but it’s the guy in the suit who really makes the hero and that’s certainly the case with Spider-Man. This brand new clip from Marc Webb’s The Amazing Spider-Man gives us a bit of both sides of Andrew Garfield’s Peter Parker, the charmer and the guy rocking spider-like superpowers. We get a sense of Peter’s particularly playful attitude, something that sets him apart from Toby Maguire’s iteration, and also of the fun the feature has to offer. Something as simple as pairing the shattering backboard with the bubblegum pop, ups the humor while toning down the absurdity of the fact that this high school kid just flew through the air and sunk a powerful basket. It’s got all the awe of any of superhero movie, but also a wonderful grounded feeling, too. 


2. The Twilight Saga: Breaking Dawn – Part 2 Image: While I’m certainly not a Twilight hater, I wouldn’t consider myself a fan either, but, having stuck it out through each and every installment of the franchise, it’s tough not to feel somewhat invested and, for anyone who knows anything about The Saga, the appearance of Renesmee is a pretty big deal. There have been some rumblings about Summit unveiling Bella and Edward junior a little too early, but for folks who are considering opting out before the grand finale, this might do the trick. EW unveiled a series of photos from the film and while all are satisfactory, there’s one that’s particularly powerful, a publicity image of Renesmee being shielded by her parents. In fact, even as a non-fan, this one caught my eye on my Facebook feed and even enticed me to do a double take. It’s simple, yet says so much – perhaps even more than any single scene in this entire franchise.

The Twilight Saga: Breaking Dawn - Part 2

3. For a Good Time, Call … Trailer: Who couldn’t use a little dirty and immature humor in their life every once in a while? The For a Good Time, Call … trailer opens strong with a hilarious condensed sequence. In mere minutes you get a sense of the dynamic between the leads and, considering it’s quite amusing, when it’s revealed that they wind up living together ten years later, it’s legitimately exciting. From there some things feel too convenient and their situation a little on the silly side, but the relationship between Ari Graynor and Lauren Miller remains front and center and the pair is so charming, you’ll be willing to trudge through just about any scenario with them.


The Worst Stuff

1. Abraham Lincoln: Vampire Hunter Clip: We’re getting awfully close to the big release for Abraham Lincoln: Vampire Hunter not to have proven it’s anything but a silly period action film with cartoonish CG effects. Minus the fact that Benjamin Walker plays Abraham Lincoln and he’s a vampire hunter, we know little to nothing about the guy. Clearly he can wield an ax and bury it deep into enemy vampires, but what’s this mission all about anyway? There’s got to be more to it than simply saving the country from vampires and while I’m sure that exists in the book, there’s been no character development in the promo campaign to make anyone but the action obsessed find anything appealing in this production. And, even worse, the action isn’t all that impressive. It’s rather easy to tell that Anthony Mackie and Walker are green screening it and the slow motion portions only highlight that further.


2. Savages Interrogation Videos: I was all for the relentless action and tension of Savages based on the trailer, but these interrogation videos are flat out boring. What purpose do they even serve? Do they weave into the narrative in any way? If that’s the case then I guess the entire movie is spoiled because everyone goes to jail and undergoes interrogation, but if that’s not what’s happening here and these were released for the purpose of character development, it’s an epic failure. Either this style isn’t conducive to monologues or Salma Hayek, Benicio del Toro and Blake Lively just can’t hack it because these speeches feel like playing dress up more than truly embodying a character. Hopefully they’ll cut this campaign short because the fact that these videos are labeled “Interrogation Series: Week 1” is terribly disconcerting.

3. Branded Poster: Perhaps I’m not as technically advanced as I thought, but shouldn’t you be able to scan QR codes even on a computer screen? The idea of a film focusing on how corporate branding results in a cynical population using QR codes in its advertisements is down right genius, but all the thought behind that is entirely lost when you can’t even scan the codes. Even if the codes do work when scanned in person, why make a big ado about it and premiere it on EW.com? Then there’s just the fact that this design is cluttered and ugly. While it does hint at the monstrous nature of branding, it’d like to bet there are cleaner design options that could highlight it even further. Just like the film’s first trailer, this poster for Branded suggests that while expanding a powerful core concept, the plot might have gotten away from the directors.

Branded Poster

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