The Best – and Worst – Movie Promos of the Week

The Best – and Worst – Movie Promos of the Week

Aug 24, 2012

With a handful of Toronto International Film Festival trailers making their way into the digital realm, the competition was tough, but a few particularly vivid selections were the standouts.

The Best Stuff

1. The Impossible Trailer: Eight years is a long time, but the Thailand tsunami of 2004 is still fresh enough that all emotions come rushing back at the mere sight of anything related to the devastation. Not only does Juan Antonio Bayona’s The Impossible have those very emotions at its core, but then he pairs them with startlingly beautiful and disturbing imagery. The Impossible is due out on December 21.

2. Resident Evil: Retribution 3D Trailer: Typically it’s easy to see past tacky tricks and roll our eyes at marketing gimmicks, but the new 3D trailer for Resident Evil: Retribution (in theaters September 14) goes outside the box in the best way. Not only does it feature an explosive Alice intro, but material that’s actually much more powerful because the trailer has a direct effect on the background of the website.

Resident Evil: Retribution 3D Trailer

3. Lincoln Poster: A vampire-hunting Abraham Lincoln is cool and all (or was), but isn’t the real deal much better? Not only does the new poster for Steven Spielberg’s Lincoln feature a Daniel Day-Lewis looking almost identical to our 16th president, but it boasts beautiful black and white shading and an incredible amount of detail. Lincoln arrives in theaters on November 9.

Lincoln Poster

The Worst Stuff

1. The Frozen Ground Trailer: Poor Vanessa Hudgens. The Frozen Ground looks like it could be her I Know Who Killed Me, and the fact that the new trailer steps to a distractingly awkward beat doesn’t help. Off-putting and confusing, this piece of promotional material does absolutely nothing to sell the movie.

2. The Apparition Clips: Rather than show off original and frightening scares, two new clips for The Apparition stick to highlighting nifty visual tricks, but unfortunately they’re not cool enough to mask the fact that neither of these scenarios is horrifying in the least.

3. My Uncle Rafael Poster: Minus the fact that it says “In Theaters September 21,” the new poster for My Uncle Rafael has straight-to-DVD written all over it. It’s very difficult to combine photos with digital drawings without looking cartoonish and poor Uncle Rafael proves it.

My Uncle Rafael Poster

What are your favorite and least favorite movie promos this week?

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