Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.
The new trailer for Lynn Shelton’s Laggies does stumble into cheesy territory quite a bit, but the characters are so charming and the piece rocks such an upbeat, energetic pace that it’s impossible not to get caught up in the material. It’s also particularly well structured. In fact, the trailer has three acts. There’s the character-building portion that focuses on who Keira Knightley is and what’s going on in her world; there’s her effort to get away from it all, and then she comes to terms with it. Yes, there is a chance a format like that could spoil some twists and turns in the actual movie, but as far as this trailer goes, getting the opportunity to go on this little journey with Knightley makes the idea of spending more time with her character incredibly appealing.
Big Hero 6
If you’re aware of my thing for adorable, petlike characters, you could probably guess that I’m flipping out over Disney’s Big Hero 6. The film’s teaser was quite clever, but this first full domestic trailer is downright brilliant. First off, it strikes the perfect balance between the quick-cut-montage format and letting the material breathe so a scene can play out, and second, everything that happens in it is absolutely hilarious. Everything Baymax does is adorable, endearing and incredibly amusing. The hole-taping scene put a pretty big, dumb grin on my face, but when Baymax starts to deflate and tries to say and then whisper, “We jumped out a window,” I absolutely lost it. I want my own Baymax.
The One I Love
Admittedly, I tend to lose my patience with trailers that forgo concrete story details to stick with an excessively stylistic format, but there’s something about this new trailer for The One I Love that makes it all consuming. Even though no one ever comes right out and says, “We’re a couple that’s about to separate, so we’re going to this vacation house to rekindle our relationship,” you still get it. However, even though you do come to understand the basics of the situation, it’s still shrouded in mystery, and thanks to the string of striking visuals, some powerful dialogue and the building score, it’s a mystery you wind up feeling like you absolutely need to solve.
Annabelle isn’t wasting any time with silly games of hide and clap. She’s out for blood and this very first look at her Conjuring spin-off proves it. In a very smart play, the teaser trailer editors run with a rather traditional storytelling format. We get to meet the main players and then we get to experience some sheer terror with them. Even though it’s violence in the distance, that murder at the neighbor’s house is especially unnerving. Really, could you imagine? And even when John goes to investigate and you start to get that feeling that something bad’s about to happen, when it does, the piece still gets a lot out of the scare thanks to some particularly well-timed editing. Annabelle’s already managed to make me uncomfortable in just two minutes and 24 seconds. I can’t wait to see what she’s capable of in a full feature.
What are your favorite movie trailers of the week?
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